Digital Marketing Specialist

at ITW
Published May 26, 2021
Location Cincinnati, OH
Category Default  
Job Type Full-time  

Description

Digital Marketing Specialist
* 10125 Carver Rd, Cincinnati, OH 45242, USA
* Full-time

Company Description
ITW Air Management, a business unit of Illinois Tool Works, a Fortune 200 company, is a leader in
the design and manufacturing of high-performance industrial blowers, vortex tubes and auxiliary
equipment. Air Management provides these solutions for a variety of industrial applications, in
industries including Food and Beverage, General Industrial, Electronics, among others. Air
Management is a manufacturing organization with strong growth opportunity and is part of a $16
billion parent company. This organization must maintain rapid growth through aggressive sales of the
Paxton & Vortec product lines. ITW Air Management is located in a beautiful setting in Blue Ash, OH,
just north of Cincinnati.

Job Description

This role will establish online marketing goals to ensure share of market and profitability of
products and/or services. Keys to success in this role include the ability to create, distribute,
measure and amplify Social and Digital media communications, website maintenance and other demand
generation communication programs.

Job Responsibilities
* Work with Sales & Marketing team, Business Unit Manager, and other internal partners to
develop and identify messaging that is effective across various media including corporate
websites, case studies, email, social media, etc...
* Create, develop, and execute inbound marketing campaigns using compelling content
* Develop content on an ongoing basis to support campaigns and marketing efforts
* Work within various content management, CRM, and analytics tools
* Provide input to creative designs based on best practices and insights gleaned from analytics
* Design, build, and implement campaigns and calls to action based on market profiles and
analytics
* Conduct competitive analysis studies on competitors, including digital footprint analysis
* Demonstrate knowledge of products, markets and competition; align work with strategic goals
* Works within an approved budget
* Looks for way to promote and improve quality and work processes

If you need a reasonable accommodation for any part of the employment process, please contact us by
email at [email protected] and let us know the nature of your request and your contact information.
Requests for accommodation will be considered on a case-by-case basis. Please note that only
inquiries concerning a request for reasonable accommodation will be responded to from this e-mail
address.