Digital Marketing Specialist

Location Cincinnati, OH
Date Posted April 22, 2021
Category Default
Job Type Full-time

Description

Company description

ITW Air Management, a business unit of Illinois Tool Works, a Fortune 200 company, is a leader in the design and manufacturing of high-performance industrial blowers, vortex tubes and auxiliary equipment.  Air Management provides these solutions for a variety of industrial applications, in industries including Food and Beverage, General Industrial, Electronics, among others.  Air Management is a manufacturing organization with strong growth opportunity and is part of a $16 billion parent company. This organization must maintain rapid growth through aggressive sales of the Paxton & Vortec product lines.  ITW Air Management is located in a beautiful setting in Blue Ash, OH, just north of Cincinnati.

Job description

Basic Function

This role will establish online marketing goals to ensure share of market and profitability of products and/or services.  Keys to success in this role include the ability to create, distribute, measure and amplify Social and Digital media communications, website maintenance and other demand generation communication programs.

Job Responsibilities

  • Work with Sales & Marketing team, Business Unit Manager, and other internal partners to develop and identify messaging that is effective across various media including corporate websites, case studies, email, social media, etc…
  • Create, develop, and execute inbound marketing campaigns using compelling content
  • Develop content on an ongoing basis to support campaigns and marketing efforts
  • Work within various content management, CRM, and analytics tools
  • Provide input to creative designs based on best practices and insights gleaned from analytics
  • Design, build, and implement campaigns and calls to action based on market profiles and analytics
  • Conduct competitive analysis studies on competitors, including digital footprint analysis
  • Demonstrate knowledge of products, markets and competition; align work with strategic goals
  • Works within an approved budget
  • Looks for way to promote and improve quality and work processes
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