Digital Marketing Specialist

at LanceSoft
Location Lawrence Township, NJ
Date Posted March 17, 2021
Category Default
Job Type Contractor

Description

Description:

The Worldwide Engagement and Channel Planning team (WEPCC) drives zero-based, channel-agnostic engagement, content and measurement strategy and plans across Worldwide Customer Capabilities (WCC), leads digital and media channel planning in collaboration with our business partners, and leads cross-functional teams (business, matrix, agency partners) across WEPCC to execute and optimize those Client  digital campaigns, tactics, and programs to meet and exceed business strategy and objectives (including brand, medical, R&D).

Key Responsibilities and Major Duties:

• Support the WEPCC in the planning and implementation of digital projects, specifically in identification of brand projects to leverage to develop and pull through the development of standards, guidelines and /or templates

• Draft and deliver creative briefs and other necessary requirements documentation to support the development of digital programs and the production team

• Provide budget recommendations and estimates for digital plan tactics

• Facilitates cross-functional matrix structure to pull through digital brand campaigns, tactics and programs - driving operational effectiveness, business impact and meet objectives.

• Manage and monitor critical steps in the Legal/Medical/Regulatory (LMR) review process and the Standards Co

• Champion submission of digital material through the LMR review process.

• Work with internal matrix teams and outside agencies/vendors to define project scope, timelines, and deliverables

• Monitor project status and budget and provide regular reporting on progress, challenges, and solutions

• Partner closely with Production to provide direction and support to project teams and implement changes when needed in order to achieve project objectives

• Collaborate with other Engagement/Planning teams to enable consistency and best practice sharing across the enterprise

• Experience working Pharma OR Health care is a must