|Date Posted||February 11, 2021|
Job ID: 18357
The Digital Marketing Specialist will play an integral role in the development, execution, and measurement of digital marketing strategies that increase brand awareness, manage and optimize the customer journey, drive lead generation, and support strategic goals of five discrete brands.
The successful candidate will effectively promote each brand, its products, and services; especially through the development and curation of valuable digital content that engages target audiences, improves conversion rates, and is aligned with the global marketing plan. Frequently interacts with Sales, Customer Service, Applications, Product Management and Business Development personnel to effectively target and communicate with customers and markets. Must also be able to interact effectively with partners and other outside resources.