Digital Marketing Specialist

at Robert Half
Location Raleigh, NC
Date Posted January 12, 2021
Category Default
Job Type Full-time

Description

Ref ID: 03220-9502813157

Classification: Digital Marketing Specialist

Compensation: DOE

TCG is working with a reputable company that is looking for an organized DIGITAL MARKETING SPECIALIST to join their Marketing Department. The Digital Marketing Specialist assists with managing the day-to-day digital marketing and advertising functions in support of lead generation and visibility goals. The ideal candidate should be very detail oriented, have experience with reporting, in addition to being an excellent communicator and content creator.

Responsibilities:

• Support paid, owned, and earned media initiatives across Facebook, Pinterest, Instagram, YouTube, Google, and more

• Support innovation projects to improve customer’s digital experience

• Assist with strategic, SEO-focused content creation initiatives for our websites, blog, and backlining strategy

• Assist in pulling internal reports and compiling findings and executive summaries

• Assist with reporting requests and other marketing team duties as assigned

• Assist with PR-related content regarding in-office events and training sessions along with Facebook group moderation