Digital Marketing Specialist

at Nesco Resource
Location New Haven, CT
Date Posted January 9, 2021
Category Default
Job Type Full-time

Description

The Client is looking for a Digital Marketing Specialist with at least 3 years of experience. This role is a Temp to Hire for the right individual.

Job Summary

Promote the insurance program in the digital space through the development and implementation of digital marketing strategies. Collaborate with the marketing team to develop goals, strategies, and best practices for increasing brand awareness and field force recruitment.

Job Responsibilities

Manage digital marketing programs and software utilized by the field force and insurance business.
Implement inbound and outbound campaigns incorporating social media and email marketing through SaaS platform. Produce content for digital marketing channels, including social media, email, website, and branded collateral.
Develop and manage editorial calendar to plan out digital marketing campaigns. Assess current digital insurance promotions and manage product positioning and key message development across all social media platforms.
Implement digital recruiting programs and systems for the field force. Manage LinkedIn Recruiting platform. Partner with Regional Agency Consultants, General Agents, and Field Directors to actively source potential Field Agent and General Agent, candidates.
Test, analyze, and report on campaign performance, social media ROI, engagement, audience growth, sales conversions and recruiting metrics.

Knowledge, Skills, and abilities

Passion for digital marketing and expert knowledge in the use of social media as a business tool.
In-depth knowledge of digital recruiting landscape, email marketing, marketing automation, lead generation.
Must be able to work in a fast-paced environment with demonstrated ability to coordinate multiple projects/initiatives simultaneously while meeting deadlines and business objectives.
Excellent written and verbal communication skills are required as is an acute sense of detail-orientation.
Excellent customer service, interpersonal, and organizational skills. Ability to effectively interact and collaborate with the marketing team, internal stakeholders, field force, and vendors.
Strong analytical skills.

Systems and Technical Knowledge

Comfortable with technology and using online software to manage your work.
Demonstrated experience working with much of the following: Social Media Platforms like Facebook, LinkedIn, Instagram, Twitter, etc.
Marketing Automation Software and Digital Platforms: like Hearsay Systems, Hootsuite, Pardot, HubSpot, Microsoft Dynamics, WordPress, eRelationship, Constant Contact, Mail Chimp, Google Analytics, etc.
Design Software: like InDesign, Illustrator, Adobe Photoshop.
Microsoft Office Programs: like Word, Excel, Powerpoint.

Education: BA or BS degree.

Experience: At least 3 years of digital marketing experience, preferably in the financial service/life insurance industry. Experience working with social media tools, search, mobile marketing, content development, marketing cloud, SaaS programs, data marketing and personalized marketing/advertising.

The manager is looking for someone with 3 plus years who has data analytic tools (like google analytics for example), good with social media tools and experience in the nonprofit/charitable, financial, and/or insurance arena.

Nesco Resource and affiliates (Lehigh G.I.T Inc, and Callos Resource, LLC) is an equal employment opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or veteran status, or any other legally protected characteristics with respect to employment opportunities.