Digital Marketing Specialist

at Robert Half
Location Akron, OH
Date Posted November 11, 2020
Category Default
Job Type Full-time


Ref ID: 03340-0011610320

Classification: Digital Marketing Specialist

Compensation: DOE

The Creative Group (TCG) is searching for a junior-level Digital Marketing Specialist located in Cleveland, Ohio. This talented candidate will be tasked with implementing digital marketing strategies, with a focus on search engine marketing through paid mediums. You will possess an understanding of SEO marketing, research, and content creation.
• Research, develop, execute and measure paid campaigns on Google, Bing and social media platforms such as YouTube, Facebook, LinkedIn, etc.)
• Manage proper tracking lead attribution for all digital campaigns
• Monitor, report, and evaluate the performance of campaigns and promotional efforts
• Collaborate on research, campaign creation, optimization efforts, and client-facing meetings/deliverables
• Management of substantial PPC and display budgets to ensure proper and effective ad spend
• Participate and present in client-facing meetings during planning and development