|Date Posted||October 29, 2020|
Digital Marketing Specialist
We are looking for a self-motivated and enthusiastic Digital Marketing Specialist to join our team. You will be part of the day-to-day management of our digital marketing programs already in place while creating and implementing digital marketing optimizations, performance tracking and reporting that support expansion and growth of the company.
This role reports to the Marketing Manager and will be based in Roseville, CA.
- Support day to day optimizations and operations of user acquisition through multiple paid channels such as Facebook, LinkedIn, Google and others with meticulous attention to details.
- Partner with our agency to refine, develop and execute digital campaigns and Affiliate Marketing initiatives.
- Ability to understand and execute ad campaigns from ideation to iteration.
- Optimization of user acquisition campaigns and online events across multiple platforms.
- Experience in designing and running digital campaigns, measuring performance and ROI.
- Solid understanding of SEO / SEM, digital advertising ecosystems and how they work to serve ads to intended targets to be able to optimize campaigns.
- Development, methodology and understanding of keywords and mapping to site architecture. Good understanding of compelling marketing copy that contains a researched keyword profile or theme that balances call-to-action messaging with optimized terms for web pages, blogs and assets.
- Ability to analyze landing page performance and behavior of users on website landing pages to identify areas of improvement and articulate conversion rate optimization.
- Experience with Search and Display Ads.
- Develop and implement link building strategy including setting up Google notifications, research, outreach, tracking and reporting.