Digital Marketing Specialist

at Robert Half
Location Santa Ana, CA
Date Posted October 17, 2020
Category Default
Job Type Full-time

Description

Ref ID: 00350-0011564642

Classification: Digital Marketing Specialist

Compensation: DOE

TCG is looking for a Digital Marketing Specialist in Orange County, The Digital Marketing Specialist will:
• Define and prioritize optimizations for Salesforce Marketing Cloud including campaign setup, execution, and tracking, lead management, scoring, and routing, nurture, targeting and audience segmentation.
• Develop and schedule effective email marketing campaigns, monitor and track results, including segmentation, testing, and continuously evaluating for improvement.
• Develop and schedule highly engaging, relevant content to assist with search engine optimization, using tags, keywords, keyword phrases, and meta descriptions.
• Engage consumers on all key social media channels, including Facebook, LinkedIn. Twitter, Instagram, blogs & other platforms as required, for the purpose of increasing website sales and SEO.
• Report on the health of the Salesforce Marketing Automation database (life cycle, lead status, industry, titles, personas, gaps/areas for growth)..

To apply email: [Click Here to Email Your Resumé]