Digital Marketing Specialist

at Experis
Location Seattle, WA
Date Posted October 16, 2020
Category Default
Job Type Contractor

Description

Digital Marketing Specialist
3 month contract
Seattle, WA

Overview:
Our Clients Workforce Staffing (WFS) Team is seeking an innovative, results-oriented Digital Marketing Specialist to manage and scale paid search and display campaigns for a 3-month contract assignment in Seattle, WA. The WFS Associate Attraction Team manages high volume networks of hourly candidates through precise, efficient strategies that attract and deliver the right candidates to meet the business need. This is a unique opportunity to play a key role in an exciting, fast-growing business.

Responsibilities:
In this role, you will be responsible for the day to day management of paid media campaigns as well as their performance.
You will work at the strategic level to champion new, innovative ideas, and at the tactical level to execute test plans, and iterate based on performance metrics.
You will be comfortable working with complex challenges, appreciate white space, and understand the value of rapid test and learn approaches.
You will be savvy about how to leverage large data sets to create sophisticated advertising campaigns that are both hyperlocal and globally scalable.
Key Responsibilities:
Building and scaling paid search and display campaigns.
Optimizing content, bids, geo-targeting, keywords, as well as ad and landing page A/B testing to find the right messaging.
Analyzing campaign performance data to provide actionable insights and business recommendations. Communicating performance and status to various marketing, media and business stakeholders.

Requirements:
Bachelor's degree
4 years of experience with at least 2 years in SEM (Search Engine Marketing) or digital display, including campaign creation, optimization and analysis.
Track record of building and growing paid media accounts.
Experience using data and metrics to measure impact and determine improvements.
Experience using Microsoft Excel to manipulate and analyze data.

Preferred Skills:
Experience in A/B testing
Google Ads Certification
Able to work in a fast-paced environment

ManpowerGroup is an Equal Opportunity Employer (EOE/AA)