Digital Marketing Specialist

at Robert Half
Location Solon, OH
Date Posted September 26, 2020
Category Default
Job Type Seasonal/Temp

Description

Ref ID: 03340-0011564097

Classification: Digital Marketing Manager

Compensation: DOE

You might be the experienced, knowledgeable Digital Marketing Specialist being sought by a client of The Creative Group who has a need for candidates with intimate knowledge of the ins and outs of marketing strategy, analysis, and campaign execution. In this role as Digital Marketing Specialist, you will be required to make important decisions, complete the job, and work well with others — all while keeping the bottom line. This temporary-to-full-time opportunity is based in the Solon, Ohio area. To be considered for this position, the Digital Marketing Specialist must have experience in copywriting, art direction, and social media with the ability to expand a brand's reach while increasing its loyalty and awareness. Candidates interested in a unique opportunity to lead digital improvement initiatives while also taking part in digital transformation efforts should apply. You'll succeed in this role if you have a desire to make a significant impact in a leadership role and a customer-first mindset with experience improving the online customer experience. Apply today!

Major responsibilities

- Handle weekly reviews with key stakeholders, get budgetary sign-off and report back on ROI

- Look after to make sure that the CRM plan is executed on schedule and within budget

- Present clear communications to the customer that are essential to their needs and life stage

- Lead an experienced team of digital specialists and head the digital strategy

- Support product and operational teams to identify key opportunities to advance the customer journey & experience

- Push more insight and analysis into the effectiveness of CRM initiatives

- Handle take-up of products/services through new channels to fall in line with business objectives

- Develop, propose, establish, and oversee long-term digital marketing campaigns; along with spearheading short-term advertising and marketing solutions