Digital Marketing Specialist

at Robert Half
Location Vancouver, WA
Date Posted August 22, 2020
Category Default
Job Type Seasonal/Temp


Ref ID: 03600-0011536793

Classification: Digital Marketing Specialist

Compensation: $25.00 to $25.00 hourly

The ideal candidate has extensive expertise in display advertising, a solid grasp of social advertising, and a firm understanding of other related digital marketing channels. The individual who best fits this role will be one who is passionate about digital marketing and is determined to continuously improve results and our customers' digital experience. This is an opportunity to manage advertising budgets and vendors.

What you will get to do:
• Develop content including newsletters, blog posts, social media posts, advertisements, email campaigns, videos and slide deck presentations
• Assist in combining verbal/audio and visual/video elements together in order to tell a cohesive and persuasive story
• Plan and execute initiatives to reach the target audience through appropriate channels
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
• Conduct market research to determine consumer requirements, habits and trends
• Knowledgeable of digital media trends and identify new and innovative methods to engage industry
• Analyze marketing data to help shape future marketing strategies
• Collaborate with marketing, outside vendors, and other internal and external professionals to coordinate brand awareness and marketing efforts