Digital Marketing Specialist

at Robert Half
Location Newtown Square, PA
Date Posted July 30, 2020
Category Default
Job Type Seasonal/Temp


Ref ID: 03720-0011516805

Classification: Digital Marketing Specialist

Compensation: $33.25 to $44.50 hourly

The Creative Group has a client in need of a Digital Marketing Specialist! You will develop and execute insight-driven initiatives for the marketing & customer development department. You will develop, implement, and monitor omni-channel marketing campaigns and contribute to marketing deliverables, milestones, and required tasks.

Additional Responsibilities include:

• Identifies appropriate tactics per campaign; gathers content/assets and writes customer-facing marketing copy.
• Measures business impact of campaigns; and applies sound knowledge, experience, and judgement to best optimize campaign results. Creates campaign reports as needed.
• Determines testing initiatives for consideration, including measurement/testing plans and required supporting capabilities
• Identifies opportunities to improve campaign analysis and reporting efficiencies
• Uses analytical methodologies to create weekly, monthly, and quarterly reports to develop data-driven recommendations that support key business objectives
• Proactively communicates status and results of marketing activity regularly to colleagues and stakeholders.

Qualifications Include:

• 5 – 7 years of experience in a digital marketing role, including strategic business analysis aptitude in displaying and communicating data results within a customer-focused environment
• Strong understanding of digital marketing concepts, practices, and platforms, with ability to identify multiple opportunities for use and likely impact from applying concepts.
• Proficient in use of marketing automation platforms; technologically savvy and a proponent of digital technology.
• Superior analytical skills; both quantitative and qualitative
• Ability to work in a fast-paced team environment and support team goals with a rapidly growing organization. Superior organizational and time management skill sets