Digital Marketing Specialist

at Express Employment Professionals
Location Elyria, OH
Date Posted July 24, 2020
Category Default
Job Type Full-time

Description

For immediate consideration, call Annabelle at 248-682-6500 or email laurie.thierry[Click Here to Email Your Resumé]with the subject line "ELY55"

Summary:

Marketing Representative will develop content that produces effective lead generation and broadens the company''s visibility within automotive and other industries.

Competencies:

  • Creative and innovative digital native
  • Proficiency in email marketing and marketing automation technology.
  • Knowledge of the various paid marketing channels and technologies, including paid search (Google
  • AdWords), retargeting, social network advertising (Facebook, Twitter, LinkedIn, and more), and content distribution and placement networks like Outbrain and Taboola
  • Active and well-rounded personal presence in social media, with a command of each network and their best practices.
  • Excellent communicator and creative thinker, with an ability to use data to inform all decisions
  • Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our
  • business'' various types of content
  • Organized, proactive, and thorough with exceptional analytical skills and default towards logic
  • Good work ethic with very high standards and a can-do attitude
  • Agility in multitasking - ability to manage and prioritize multiple items/tasks.
  • Learns quickly
  • Superb listening skills with an openness to constructive criticism
  • Self-starter who is punctual
  • Excellent written and verbal skills. Proper grammar.
  • Ability to work independently and in a team setting
  • A passion for the industry and our business'' mission

Education / Work Experience Requirements:

  • BA/BS liberal arts degree in marketing, business administration or related field.
  • 3-10 years of marketing experience.
  • "Internet/ Digital Native Person"

Responsibilities / Duties:

  • Work with our team to build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, white-papers, ebooks, reports, webinars, infographics, etc.)
  • Work with the team to build and manage the company’s social media profiles and presence, including
  • LinkedIn, Facebook, Twitter, and additional channels that may be deemed relevant.
  • Connect with influential media outlets (such as TechCrunch, NPR, VentureBeat) and journalists to place
  • stories about company news and other initiatives.
  • Actively pursue and grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, networking, and lead generation content.
  • Grow our email list organically, not through purchased or rented lists.
  • Optimize our marketing automation and lead nurturing processes through email, content, and social
  • channels.
  • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into
  • customers, and continually refine our process to convert customers.
  • Follow up with customers after providing quotes and not receiving a purchase order.
  • Collect and analyzes target market information to identify and recommend effective marketing
  • approaches.
  • Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from new audiences.
  • Be the lead on and manage the strategy and setup of all paid campaigns, including trade shows.
  • Use key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
  • Create and establish customer satisfactory surveys, compile responses, and present to team.

All Candidates are subject to pre-placement drug screening and a criminal background check.