Digital Marketing Specialist

at Robert Half
Location Raleigh, NC
Date Posted July 22, 2020
Category Default
Job Type Seasonal/Temp


Ref ID: 03220-9502627647

Classification: Digital Marketing Specialist

Compensation: $26.00 to $33.00 hourly

The Creative Group (TCG) is looking for a digital marketing specialist to help one of our clients kick off our digital marketing strategy. If this sounds like you, apply now to be considered!

What you will get to do every day:

• Proficiency in content management system (CMS), preferably WordPress, to create, update, maintain web pages, manage digital assets
• Use industry standards, search, and analytics data to make recommendations and execute improvements to performance in digital channels
• Partner closely with PPC partners to align digital marketing strategy for optimal performance
• Use Google Ads, Bing Ads, and other pay-per-click (PPC) tools to create display, search, and retargeting ads that support the overall digital marketing strategy
• Use Google Analytics and other analytics platforms to track campaign performance, website traffic trends, and more
• Collaborate with internal partners to develop a cohesive email marketing strategy to support the overall marketing strategy using MailChimp, Constant Contact, Pardot, HubSpot, and other email marketing tools
• Collaborating with internal marketing teams to develop brand strategy across industries and functions
• Conduct market research and analysis around our clients’ audience, industry, and competitors
• Work closely with brand project managers, design directors, brand writers, brand designers, and content strategists