Digital Marketing Specialist

at Sinclair Broadcast Group
Location Cockeysville, MD
Date Posted July 6, 2020
Category Default
Job Type Full-time

Description

Compulse Integrated Solutions, the creative agency arm of Sinclair Broadcast Group, is looking for a skilled and highly motivated Digital Outreach Specialist to join our agency team. This person’s primary responsibilities will be monitoring and coordinating communication between partners and clients with the implementation of display and video campaigns (outreach/retargeting), paid search (PPC), geofencing and OTT (over-the-top). You must be able to hit the ground running and be a fast learner in a fast paced environment.

Job Duties & Responsibilities include:

  • Work with third party partners to manage communication related to paid search, re-targeting, outreach, and geofencing campaigns
  • Track, report, and analyze analytics of PPC initiatives and outreach campaigns
  • Be able to prepare reporting documents
  • Maintain up-to-date knowledge of best practices and latest developments in paid search and outreach
  • Other digital marketing tasks as assigned

Required Experience & Skills:

  • 1 year of digital marketing experience with paid search or outreach campaigns
  • The ability to work with client services teams to ensure maximized performance
  • Strong analytical skills
  • Be a strategic thinker with attention to detail
  • Excellent organizational, project management, and time management skills
  • Proficient in MS Office

The following are preferred, but not required:

  • Basic knowledge of geo-fencing campaigns and understanding of location based advertising
  • Hands on experience with Google Analytics, Google Webmaster Tools, and Bing Webmaster tools
  • Agency experience is a plus
  • BS/BA degree is required

Sinclair Broadcast Group is proud to be an equal opportunity employer and a drug free workplace!

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