Ref ID: 03320-0011065446

Classification: Web Content Specialist

Compensation: DOE

The Creative Group (TCG) is actively searching for a Digital Marketing Specialist for a client in the Norwood area. As the digital marketing specialist, the responsibilities include managing social media, blog, email marketing, advertising campaigns, etc. The digital marketing specialist will work with cross-functional team members and vendors while balancing scope and quality. Essential Functions for the digital marketing Include: - Manage marketing campaigns from planning, creation and execution through reporting and analysis. - Collaborate with marketing team and subject matter experts to build and manage an effective content and editorial calendar that supports goals - Write and edit various types of marketing content including but not limited to: blogs, website copy, email, social media, collateral, webinars, presentations, etc. - Manage the health of content-driven SEO. Insure content is SEO optimized, maintain a priority keyword list and communicate SEO goals and strategies for content to marketing team - Monitor, optimize and report on marketing communications, advertising and content marketing efforts using methods like A/B testing, keywords, etc. - Manage customer journey and conversion tracking and establish closed-loop analytics with sales to understand how marketing activity turns into customers, and continually refine our process to convert customers. For consideration for this digital marketing specialist role, please send resumes and portfolios to [Click Here to Email Your Resumé]. Thank you for your consideration.