The Automobile Digital Marketing Specialist is expected to:

• Protect the legal, financial and moral wellbeing of the Larry H. Miller Dealerships;
• Maintain integrity between website properties and 3rd party advertisers.
• Collaborate and effectively communicate with Dealership Management (specifically General Managers) to enhance retail productivity
• Be a mentor to support and develop direct reports to achieve their annual goals and to be successful within the organization;
• Maintain an active and open dialogue with peers to foster knowledge sharing across teams;
• Seek ways to improve business operations efficiencies and customer service;
• Be a teacher to support the efforts of other employees to be successful.

Reports to: Director of Digital Marketing

Primary Duties:

• Manage setup and troubleshooting of Google Tag Manager, Google Analytics and Google My Business.
• Oversee Google Search Console, catalog outdated website codes.
• Administer and troubleshoot Google AdWords for Product Listing Ads and Dealership Search Engine Marketing (SEM) spend.
• Assist in executing site speed tests, UI/UX best practices and site Schema code mark up.
• Oversee and maintain LHMAuto.com website, reputation management, and social media monitoring.
• Increase overall quality of digital visitors through online advertising mediums with a congruent message propagation.
• Test and maintain new mediums and other advertising products for optimal success.
• Proactively work with the General Manager, Digital Service Advisor and other marketing stakeholders to coordinate digital and traditional media into one succinct message.
• Maintain ability to handle job stress and effective interaction with others in the workplace.
• Regular attendance and timeliness as set forth within the work schedule designated by department supervisor/manager is required.
• Perform all other duties as requested by management

Operatewith integrity.

• Demand the highest ethical standards from self and others.
• Maintain composure within the workplace and outside the workplace when representing the Larry H. Miller Dealerships.
• Set an example of good attitude and professionalism, including a neat, orderly and safe work environment.
• Integrate methods of time management to provide a consistent and efficient work flow.
• Be transparent and accountable. Communicate clearly and promptly to keep everyone on the same page.
• Maintain confidentiality when handling sensitive customer and/or dealership information or documentation.

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled