Digital Marketing Specialist

at Johnson Controls
Published June 15, 2019
Location Milwaukee, WI
Category Default  
Job Type Full-time  

Description

What you will love about Johnson Controls:
We’ve been dedicated to protecting the environment since our invention of the electric thermostat in 1885, which provided a fundamental shift in the energy efficiency of buildings. Now, all over the world, our products and services empower customers and communities to consume less energy and conserve resources.

  • Global, innovative, industry leader
  • Embraces diversity
  • Growth opportunities abound
  • Fast paced, evolving company, always learning, always adapting
  • Great benefits; including Healthcare related wellness discounts,  great 401k match, company funded retirement program, vacation, sick time, floating holidays and national holidays

 
 
What you will do
 
As a digital marketing specialist on the global marketing team, you should have a strong grasp of current marketing tools and strategies and be able to execute integrated digital marketing campaigns. Digital marketing specialists will partner with the product marketing teams, supporting teams (I.T., creative, social, web), and vendors to execute campaigns on time and on budget
 
How you will do it

  • Build and execute automated digital marketing campaigns through marketing automation tools (Pardot, Eloqua)
  • Execute digital marketing campaigns, including SEO/SEM, paid social, marketing database, email, social media and display advertising
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Execute and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Collaborate with agencies and other vendor partners