Ref ID: 04130-0010971917

Classification: Mktg/Comm Specialist

Compensation: $60,000.00 to $75,000.00 per year

The Creative Group (TCG) is seeking a Digital Marketing Specialist for a growing franchised-based organization. The Digital Marketing Specialist focuses on company's corporate digital brand and is accountable for driving the prioritization of the technology infrastructure across all multimedia platforms. The Digital Marketing Specialist will managed vendor to provide analytics review for marketing and business development; builds strategic marketing plans for all digital platforms including web, email and mobile; manages the needs and communication between IT, creative, and/or marketing teams. Works directly with each of the franchised locations to create online business accounts for Social Media, and helps train on best practices. Additional responsibilities may include managing the organization's e-mail marketing program, social media strategy, ensuring implementation of new marketing initiatives, helping to identify new marketing opportunities, and collaborating with senior management to manage multichannel marketing assets associated with campaign launches. The Digital Marketing Specialist will need to have experience using the following; - Analytics tools, such as Google Analytics or Omniture, Social Media Business Manager - Have experience in supporting internal stakeholders, onboarding new locations for setting up digital presences. - Have experience managing Paid Search vendors, conducting audits, and providing recommendations for retargeting opportunities. - Help oversee the content calendar for optimization of web-based copy and graphics. - Degreed in Marketing, Advertising, Digital Media, or similar area of study.