Digital Marketing Specialist

at American Institute of Aeronautics and Astronautics
Published August 23, 2016
Location Reston, VA
Category Default  
Job Type Full-time  


The American Institute of Aeronautics
and Astronautics is seeking a dynamic Digital Marketing Specialist who will be
responsible for identifying
trends and new technologies that will improve the online and general experience
of AIAA members, other customers, and target audiences. This individual will
also develop an innovative strategy and define
direction for the tactical execution of deliverables through AIAA’s e-channels
(e.g. web, e-mail, social media, etc.) by combining strategic methods,
planning, and ongoing optimization to deliver impactful results. He or she will
inform and guide cross-functional teams to develop
solutions to meet brand challenges, enhance the AIAA member experience, and achieve marketing objectives
based on member insights, data analytics, and long-term business intelligence
trends; formulate and
execute SEM/SEO strategies across all AIAA digital properties; maintain and enhance the Institute’s forum microsites; administer
AIAA headquarters e-mail-marketing system to support the growth of AIAA’s
events, publications and membership programs; and identify emerging opportunities for promoting AIAA’s
products and services through online, mobile, new technology, and social and
lead ideation brainstorms with the Marketing, Design, Communications and IT


Digital Strategy

  • Work with other
    marketing staff to
    plan, analyze, recommend and implement successful multi-channel
    strategies and tactical programs to meet promotional
    goals and influence audiences across AIAA’s web properties
    , e-communications and social media.

  • Assist in the
    creation of Institute-wide digital marketing and complementary social media plans,
    in collaboration with the Social Media Content Specialist, that will bridge web, email, mobile,
    social and traditional advertising.

  • Create
    and track online advertisements and promotions by developing and
    implementing a tracking process for URLs and redirects for tracking print
  • Assist
    Membership and Sales with lead acquisitions and develop digital campaigns
    to nurture and grow relationships in new ways to expand and target digital

Web/Digital Marketing
Development and Maintenance

  • Develop and maintain webpages

  • Work with multiple teams in diverse core
    capabilities (i.e., Design, Communications, IT, etc.) to assist with project
    management and implementation
    web development needs

  • In tandem with Marketing and
    Communications, help establish content cadence for appropriate message
    distribution/engagement touchpoints including Web, email, mobile, and social

  • Ensure
    consistency with AIAA branding standards and style guide for five forum websites
    and promotional emails.
  • Optimize
    Web content and landing pages for SEO, usability, engagement and various
    goals for forum/events websites and webpages.
  • Coordinate
    forum and event content updates across marketing, content development, and
    events departments.
  • Incorporate
    and develop new functionalities to attract users back to the forum
    websites (e.g. polls, countdowns, contests, dynamic graphics, videos, etc.)
  • Post
    the articles/videos/presentations, etc. to the websites before during and
    following the forums.
  • Assist
    the Web Editor with updates and design improvements to AIAA website and
    other communications channels to improve marketing functionalities.

Email Marketing

  • Design
    HTML emails that are graphically appealing and format email templates for
  • Working
    with AIAA editors, review/edit for consistent voice/messaging, coordinate,
    send and track all promotional emails.
  • Accountable
    for the final formatting, copy review, ease-of-interaction,
    call-for-action/subject-line, and hyperlink checking for emails.
  • Manage
    the Informz/email vendor, budget and the email schedule.

Reporting and

  • Identify and provide web reports that help monitor key
    performance indicators, benchmarks and reporting structures for marketing initiatives
    and campaigns for ongoing data analysis, insights and refinements
    from a marketing/strategic outreach/sales perspective.
  • Produce
    regular reports from Google Analytics and AdWords for promotional efforts.

  • Produce
    regular Web traffic reports from Google Analytics, and identify
    opportunities to benchmark and increase page traffic, unique views, and
    other key metrics.


  • Produce all work consistent with AIAA branding and style

  • Ensure projects achieve the desired results and are
    completed in a timely manner and within budget.

  • Work with multiple teams in diverse core capabilities (i.e.
    Design, Communications, IT, etc.) to assist with project management.

  • Minimal travel required.


  • Reports to the Director of Marketing


To apply, email resume, cover letter, and salary
requirements to [Click Here to Email Your Resumé].





Make a real difference in the aerospace
industry! Assist us in positioning aerospace for its exciting future while
celebrating the industry’s pioneering accomplishments. As an AIAA employee, you
will enjoy competitive compensation and benefits including:

  • 37.5-hr work week

  • 11 holidays + vacation and sick leave

  • Great location off the Dulles Toll Road near the new Reston
    Silver Line Metro

  • Awarded ‘Best Workplaces for Commuters’ by Fairfax County
    Transit Authority and the National Center for Transit Research

  • Medical, Dental, Vision insurance with low co-pays

  • 403(b) retirement savings plan with generous match

  • Group Term Life insurance

  • Long-term and short-term disability

  • Educational assistance

  • Health club and Weight Watchers subsidy


AIAA is the largest aerospace
professional society in the world, serving an innovative, high-value workforce
that helps make the world safer, more connected, more accessible, and more
prosperous. We represent a profession whose great work has produced everything
from the brilliant innovations that affect daily living to the major missions
that fuel our collective human drive to explore and to accomplish amazing

AIAA is an EEO/AA Employer. We do not
discriminate in hiring on the basis of sex, gender identity, sexual
orientation, race, color, religious creed, national origin, physical or mental
disability, protected veteran status, or any other characteristic protected by
federal, state or local law.

If you need a reasonable accommodation
for any part of the employment process, please contact us by email at [Click Here to Email Your Resumé]
and let us know the nature of your request and your contact information.
Requests for accommodation will be considered on a case-by-case basis. Please
note that only inquiries concerning a request for reasonable accommodation will
be responded to from this email address.


American Institute of
Aeronautics and Astronautics

12700 Sunrise Valley
Drive, Suite 200

Reston, VA 20191