Digital Marketing Specialist

at Uline
Published August 21, 2016
Location Oak Creek, WI
Category Default  
Job Type Full-time  

Description

Digital Marketing Specialist


Uline – Shipping Supply Specialists

"The people I work with are as passionate as I am."
"I came to Uline for a job. Instead, I found a career." 

Uline is North America's leading distributor of shipping, packaging and industrial supplies. We're a family-owned company known for our incredible customer service and quality products. Our people make the difference.

We're looking for the best and brightest to take our Circulation department to the next level. If you have passion and expertise in advertising, print production, or direct marketing, Uline is the company for you.

Uline seeks a Digital Marketing Specialist at its Corporate Headquarters in Pleasant Prairie, Wisconsin (south of Milwaukee).

Join us to experience why Uline has been designated with the Forbes 2016 America’s Best Employers award.

DIGITAL MARKETING SPECIALIST RESPONSIBILITIES

  • Manage day-to-day operations of paid search campaigns (keyword and shopping) to maximize new customer conversion and market share.
  • Provide reports, analysis and insights into improving the efficiency and effectiveness of campaigns.
  • Understand audience targeting techniques across digital platforms to improve targeting effectiveness.
  • Provide mobile, social and programmatic expertise as needed.
  • Build and maintain relationships with critical advertising partners, both internal and external.
  • Develop an in-depth understanding of search advertising and direct marketing within the B2B industry.

DIGITAL MARKETING SPECIALIST MINIMUM REQUIREMENTS

  • Bachelor’s degree.
  • 2+ years experience managing large-scale digital marketing campaigns.
  • Paid search, mobile or display account management experience.
  • Proficient in ad management / analytics tools such as DoubleClick is preferred.
  • Extremely competent in Microsoft Office, especially Excel and Access.
  • Excellent verbal and written communication skills.
  • Detail oriented with advanced time management skills.
  • Collaborative team player with the ability to multitask.

DIGITAL MARKETING SPECIALIST BENEFITS
   

  • Complete insurance coverage – medical, dental, vision, life.
  • 401(k) with company match.
  • Generous paid time off.
  • Tuition reimbursement.
  • 3 bonus programs.