Digital Marketing Specialist

at RIVERVIEW
Published February 29, 2024
Location Vancouver, WA
Category Default  
Job Type Full-time  

Description

Why work anywhere else if you can work at Riverview?

Riverview Bank just turned 100 years old. We’ve been here for decades and have stood the test of time. We are a beacon when it comes to community. Known for community giving and a friendly culture, Riverview is the Everyperson archetype. Here’s what you can count on. We care about connection and belonging. We are your trusted neighbor who would invite you to a BBQ in the backyard. If your lawn mower is broken, no problem, you can borrow ours. We are dependable and not flashy. We enjoy the simple things in life and are empathetic. Are you ready to work for an amazing bank and with people who care? Welcome to Riverview.

It’s about you!

SUMMARY:

Responsible for website, social media, in-branch television content, digital outdoor signage, email marketing and some graphic design. Assists in the coordination of marketing activities in advertising, direct marketing, merchandising, sales, community involvement, event planning and promoting bank products and services.

The salary for this role will be between $60K and $80k. The specific salary offered will depend on several factors including but not limited to applicant’s skills and prior relevant experience. Hired candidate may be eligible for healthcare benefits, 401K plan, short term & long-term disability coverage, life insurance, vacation & sick time, educational assistance, and several holidays. Certain roles are eligible for additional rewards.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Active partner in implementation of the bank’s marketing strategies and brand awareness, including internal and external efforts using digital platforms.
  • Responsible for coordination of the bank’s website, social media channels, in-branch digital software, promotional items, working with all departments within the bank.
  • Ability to communicate clearly and concisely both in person, in virtual meetings and in writing.
  • Ability to create assets and write content for digital platforms.
  • Assist in the development, implementation and tracking of products, services and bank technologies.
  • Will be involved in the development, planning, communication and implementation of assets and measuring success of campaigns.
  • Ability to capture images and simple video for social media.
  • Some event-related activities…fulfillment of sponsor promises, with limited nights and weekend events and creating giveaways and baskets for nonprofits and gratitude gifts for sales teams.
  • Participates in and completes training objectives with passing scores.
  • Ability to accomplish administrative requirements of the position in a timely manner; i.e., webinars, mileage reports, reconciling the corporate credit card and all other deadlines.
  • Follows all Riverview policies and procedures.
  • Other duties may be assigned.

RELATIONSHIPS:

  • Daily contact with Senior Vice President/Marketing Strategist.
  • Frequent interaction with managers, branch staff and Riverview Center staff in coordinating marketing activities.
  • Frequent contact with various businesses, agencies and vendors related to the digital marketing position.
  • Ability to work with diverse individuals in and outside of the bank.

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE:

Bachelor's degree from four-year college or university; and four years related experience and/or training; or equivalent combination of education and experience. The position requires intermediate to advanced computer skills, including Microsoft Office and Adobe Creative Cloud– Photoshop, Illustrator, InDesign. Along with excellent copywriting and editing skills, experience with Social Media platforms, HTML, and Content Management Systems (CMS) is highly desirable.

SKILLS:

Ability to work in a dynamic, multi-tasking, collaborative team environment.

Knowledge of social media platforms (Facebook, Instagram, LinkedIn, YouTube, Buffer)

Experience with email marketing system(s) (currently using Active Campaign) preferred.

Understanding of Google Analytics and other analytic platforms

Excellent written and verbal communication skills required.

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.

Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee frequently is required to sit. The employee is occasionally required to climb or balance and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 25 pounds and occasionally lift and/or move up to 50+ pounds. Specific vision abilities required by this job include close vision in working with computer graphics.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. While performing the duties of this job, the employee is occasionally exposed to risk of electrical shock in working with computers and other office equipment. The noise level in the work environment is usually moderate. The position will require frequent non-overnight travel and occasional flexible working hours.

COMMENTS

In supporting the accomplishment of company and departmental goals, it is the employee's responsibility to do all that is necessary to provide quality service to customers and fellow employees while furthering the positive image and interests of Riverview Bank. It is also the employee's responsibility to continually strive to maximize professional growth.

Go to riverviewbank.com/careers to read more about Riverview Bank’s mission, vision and values.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)