Digital Marketing Specialist

at Legrand North America
Published February 28, 2024
Location Union City, CA
Category Default  
Job Type Full-time  


Position Description

At a Glance

Legrand has an exciting opportunity for a Digital Marketing Specialist to join the Lighting Sector Finelite Team in Union City, CA. The ideal candidate is passionate about social media, has a deep understanding of various platforms and is highly adept at creating a variety of new B2B content for various campaigns, educational seminars and training events. The successful candidate will understand the importance of storytelling and making ideas come alive through words, images, videos and other supporting material.

What Will You Do?

Digital Strategy:

  • Develop and implement the social media strategy to drive awareness through engaging content across a variety of digital channels.
  • Manage social media accounts and analyze performance metrics.
  • Stay informed about industry trends and competitive landscape to optimize strategies.

Content Creation:

  • Create engaging content to support a wide variety of marketing activities including digital strategy, product launches, educational webinars, videos, tech sheets, etc.
  • Develop and deploy Continuing Education (CEU) registered AIA seminars on a variety of lighting topics.
  • Stay up to date on technological advancements in the industry and apply learnings to marketing content creation.

Sales Support:

  • Manage tradeshows and on-site training events including interfacing with vendors, booth design and build and any other internal and external coordination as required.
  • Plan and host customer events including logistics arrangement, networking activities, training programs, etc.


Required Skills

  • BA or BS in Marketing, Communications or related field.
  • 4+ years digital marketing experience.
  • 4+ years copywriting experience.
  • Proven experience as a social media specialist including in-depth knowledge of social media platforms, trends and best practices.
  • Working knowledge of Adobe Creative Suite, Dreamweaver, display advertising, SEO, SEM, Google Analytics.
  • Excellent communication skills; verbal and written.
  • Excellent organizational, time management and administrative skills.
  • Ability to manage multiple priorities, juggling projects and deadlines.
  • Ability to travel.

Company Info

About Legrand

Representing more than 150 years of innovation, Legrand is the global specialist in electrical and digital building infrastructures. Our purpose is improving lives by transforming the spaces where people live, work and meet with electrical and digital infrastructures and connected solutions that are simple, innovative and sustainable. Every day, over 39,000 Legrand employees work hard to enhance the buildings of tomorrow. Legrand is a global, publicly traded company listed on the Euronext (Legrand SA EPA: LR) with revenue of €7 billion, and products sold in 180 countries. For more information, visit

About Legrand North and Central America

Legrand North and Central America (LNCA) employs over 6,500 associates in 50 locations, working across six divisions/sector: Audio Visual, Building Controls Systems, Data Power and Controls, Electrical Wiring Systems, and Lighting.  We hold a leading position in every North American market we serve and focus on exceeding our customers’ needs within the commercial, residential, and industrial industries. LNCA offers comprehensive medical, dental and vision coverage, as well as distinctive benefits like a high employer 401K match, above-benchmark paid maternity and parental leave, paid time off to volunteer, and an active/growing Employee Resource Group network.  LNCA is an employee-centered, growing company with tremendous opportunity.  For more information, visit

About Legrand’s Lighting Sector

Legrand’s Lighting Sector consists of five lighting brands; Pinnacle, Finelite, Focal Point, and OCL which focus on architectural, decorative, and downlighting and Kenall which focuses on lighting for demanding environments.  We employ a talented group of employees that love lighting to design and manufacture high performance, energy efficient LED lighting solutions for applications in commercial, educational, healthcare, as well as challenging environments such as tunnels and correctional facilities.  With an eye toward sustainable design, our focus is on specification-oriented products and solutions that meet the functional needs of spaces while working in harmony with the designer’s vision for those spaces.  We work with architects, engineers, and contractors to supply lighting built specifically for their client’s projects.

Equal Opportunity Employer