Digital Marketing Specialist

at Girikon
Published February 28, 2024
Location Phoenix, AZ
Category Default  
Job Type Full-time  

Description

Girikon is looking at hiring “Digital Marketing Specialist” with the following job description:

Girikon is a leading IT Consulting and Services company headquartered in Phoenix, Arizona. It is looking to onboard a Digital Marketing Specialist, who can lead and manage the digital marketing activities for the organization.

As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing digital marketing campaigns to promote our products or services. You will play a key role in driving online engagement, brand awareness, and customer acquisition through various digital channels. This position requires a combination of creativity, analytical skills, and a deep understanding of digital marketing trends and tools.

Consultant will join our team only after the successful completion of Background check, Reference check, E-Verify process & Drug Test.

**** We are an Equal Opportunity Employer that values diversity in the workplace.

Location – Phoenix, AZ (Preferred) / Anywhere in USA

Responsibilities include but are not limited to:

Develop and execute comprehensive digital marketing strategies aligned with overall business goals.

Conduct market research to identify trends, target audience preferences, and competitors' activities.

Create and optimize engaging and relevant content for various digital platforms, including websites, social media, blogs, and email campaigns.

Manage content calendars to ensure consistent messaging and brand voice.

Plan, implement, and manage social media campaigns to increase brand visibility and engagement.

Monitor social media channels for industry trends and competitor activities.

Conduct keyword research and implement on-page and off-page SEO strategies to improve website visibility and search engine rankings.

Analyze website performance using SEO tools and make recommendations for improvements.

Design and execute email marketing campaigns to nurture leads, retain customers, and drive conversions.

Monitor and analyze email campaign performance, optimizing for higher open and click-through rates.

Leverage HubSpot or Salesforce to automate marketing processes and campaigns.

Monitor and optimize campaigns based on key metrics and ROI.

Collaborate with cross-functional teams, including design, sales, and product teams, to ensure cohesive and integrated marketing efforts.

Stay updated on industry trends and digital marketing best practices.

Qualifications:

Bachelor’s degree in marketing, Communications, or a related field.

Proven experience as a Digital Marketing Specialist or similar role.

In-depth knowledge of digital marketing channels, tools, and best practices.

Preferred to have knowledge of HubSpot, Salesforce or similar marketing automation tool.

Strong analytical skills and data-driven mindset.

Proficiency in digital marketing software and tools (e.g., Google Analytics, SEO tools, social media management platforms).

Excellent written and verbal communication skills.

Creative thinking and problem-solving abilities.

Certifications in digital marketing (e.g., Google Ads, Facebook Blueprint) are a plus.

Why part of Girikon?

• Competitive salary commensurate with Industry Standards.

• Enrollment in group health plan (Medical, Dental, and Vision).

• 401(k) plan with employer match after completing 1 year of employment.

• Training and development of our employees

• Paid Personal Time Off and Sick days.

• Standard public holidays for all employees.

• Work/Life balance.