Digital Marketing Specialist

at Superior Energy
Published February 28, 2024
Location Houston, TX
Category Default  
Job Type Full-time  

Description

Description

Wild Well Control, a Superior Energy Services Company, offers industry-leading emergency response, well control engineering, subsea operations, and training services. As a leader in well control, Wild Well responds to more than 80% of all blowouts around the world. Whether offshore or onshore, Wild Well responds quickly with experienced personnel and customized equipment to maintain the integrity of a wellbore through the use of innovative engineering solutions. With pioneering, award-winning subsea technology, Wild Well revolutionizes the industry's capabilities, saving operators time and money.

Summary: As part of the Marketing team, this position will implement and manage various digital marketing strategies to drive online traffic, increase brand awareness, and generate leads.

Essential Duties and Responsibilities:

General (including, but not limited, to the following)

  • Develop and execute digital marketing campaigns across various platforms such as social media, email marketing, content marketing, and search engine optimization (SEO).

  • Conduct market research and analyze consumer behavior to identify trends and opportunities for campaign optimization.

  • Collaborate with the marketing team to create engaging content that aligns with the brand's messaging and target audience.

  • Utilize analytics tools to track and measure the performance of digital marketing campaigns, providing regular reports and insights to improve results.

  • Optimize website content, landing pages, and user experience to increase conversions and improve search engine rankings.

  • Manage and maintain social media accounts, engage with followers, respond to inquiries, and monitor online reputation.

  • Stay current with industry trends, technologies, and best practices in digital marketing.

Minimum Requirements:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required:

  • 1-3 years of experience in digital marketing, preferably in a similar role.

  • A background in design or graphic design skills would be highly advantageous.

  • Strong knowledge of digital marketing strategies, tools, and platforms.

  • Proficient in social media management, content creation, and email marketing.

  • Familiarity with SEO techniques and best practices.

  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.

  • Exceptional written and verbal communication skills.

  • Ability to work independently, manage multiple tasks, and meet deadlines.

Education:

  • Bachelor’s degree in Marketing, Design, Advertising or a related field.

Excellent Benefits : Medical, Dental, Vision, Disability, Life, Matching 401(k)