Digital Marketing Specialist

at Behavior Frontiers
Published February 28, 2024
Location El Segundo, CA
Category Default  
Job Type Full-time  

Description

We are seeking a dynamic and motivated individual to join our marketing team as a Digital Marketing Coordinator specializing in paid media, Google advertising, and search engine marketing (SEM). In this role, you will play a crucial part in executing and optimizing digital marketing campaigns to drive brand awareness, traffic, and conversions. This is an exciting opportunity for someone looking to kickstart their career in digital marketing and contribute to the success of our marketing initiatives. If you are passionate about digital marketing and have a desire to learn and grow, we want to hear from you! Hours:Full time position Location:Behavior Frontiers Headquarters in El Segundo, CA (within city of Los Angeles) Rate:$24-26/hour Responsibilities:

  • Paid Media Management:
    • Plan, implement, and monitor paid media campaigns across various platforms.
    • Manage budget allocations and bidding strategies to maximize ROI. Conduct ongoing analysis of campaign performance and adjust strategies accordingly.
  • Google Advertising:
    • Develop and execute Google Ads campaigns to enhance online visibility. Conduct keyword research and optimize ad copy for maximum relevance and performance.
    • Utilize Google Analytics to track and analyze campaign metrics.
  • Search Engine Marking (SEM):
    • Implement and manage SEM strategies to improve search engine rankings. Optimize website content and structure for search engine visibility.
  • Stay abreast of industry trends and algorithm changes to ensure effective SEM practices.
  • Collaboration:
    • Work closely with cross-functional teams to align digital marketing efforts with overall marketing objectives.
    • Collaborate with creative teams to ensure ad creatives align with brand messaging.
  • Reporting and Analysis:
    • Generate regular reports on key performance indictors (KPIs) and provide insights for continuous improvement.
    • Use data-driven insights to optimize campaigns and enhance overall digital marketing strategies.
  • Stay Updated:
    • Stay informed about industry trends, emerging technologies, and best practices in digital marketing.
    • Attend relevant workshops, webinars, and conferences to enhance knowledge and skills.
  • Perform other duties as assigned.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • At least 2 years of experience working in a corporate setting.
  • Strong understanding of digital marketing concepts, paid media, Google Ads, and SEM.
  • Analytical mindset with the ability to interpret data and draw meaningful conclusions.
  • Excellent communication and teamwork skills.
  • Proficiency in tools such as Google Ads, Google Analytics, and other digital marketing platforms.
  • Familiarity with Squarespace, SEMrush, Canva and Sprout Social a plus!