Digital Marketing Specialist

at Moss Adams LLP
Published February 27, 2024
Location Santa Rosa, CA
Category Default  
Job Type Full-time  

Description

Digital Marketing Specialist

Description

At Moss Adams, we champion authenticity. For us, that means fostering a culture of talented people who care—about you, about our clients, and about our communities. Here, you’ll work towards our mission of empowering others to embrace opportunity, growing as a leader along the way. Our firm’s size, middle-market clients, customized career paths, and supportive culture make this a reality. Join a values-driven firm where you’ll have fun while solving complex and interesting business challenges.

The Digital Marketing Specialist builds, edits, and monitors content across digital channels, including websites, email, webcasting, and social networks. This position drives and prioritizes a queue of requests in conjunction with other members of the digital marketing team, advising stakeholders of timelines and status while meeting deadlines and SLAs.

Individuals who thrive at Moss Adams exhibit the following success skills – Collaboration, Critical Thinking, Emotional Intelligence, Executive Presence, Growth Mindset, Intellectual Curiosity, and Results Focus.

Responsibilities:

  • Build marketing emails using Marketo, adhering to brand design standards

  • Update Moss Adams websites using Kentico content management system to build pages and publish edits

  • Create event campaigns for webcasts and in-person seminars

  • Distribute content and appropriate posts to other digital channels, such as LinkedIn, YouTube, and Vimeo

  • Maintain website governance and ensure pages conform to brand and design standards; perform regular quality assurance checks, and utilize a variety of tools to monitor website health across uptime, site speed, SEO, and link quality metrics

  • Monitor website for errors and functionality problems, troubleshooting as appropriate and elevating complex situations to other digital marketing team members

  • Monitor website analytics using SiteImprove, providing reporting and insights to marketers as needed

Qualifications:

  • Bachelor’s degree or equivalent experience required, emphasis in Marketing or a related field preferred

  • Minimum of 1 year of related experience required; experience working in a professional services environment preferred

  • Demonstrated experience administering website and digital channels as a primary function

  • Experience with marketing automation platforms and content management systems, Marketo and Kentico preferred

  • Basic knowledge of HTML

  • Experience with website analytics systems and versed in digital marketing KPIs

  • Strong verbal and written communication skills including the ability to articulate complex issues to others

  • Self-directed professional with strong interpersonal skills

  • Strong attention to detail, commitment to producing accurate work in a timely manner

  • Ability to travel as needed, up to 10%

Moss Adams is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity or any other characteristic protected by law.

Moss Adams complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [Click Here to Email Your Resumé].

Some local/state regulations require employers to disclose the pay range in job postings. While this is the typical range of pay for the position, actual pay may vary based on internal equity, knowledge, experience, skillset, and geographic location among other factors. It’s uncommon for an individual to be hired at the top end of the pay range. This position may be eligible for an annual discretionary bonus. For more information about our benefit offerings and other total rewards, visit our careers page.

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Compensation Range (Denver Market ONLY): Compensation range for California: $66,000 - $80,000Compensation range for Colorado: $65,000 - $67,000Compensation range for Washington: $65,000 - $70,000

Primary Location Seattle, WA

Other Locations Napa, CA, Pasadena, CA, Woodland Hills, CA, San Diego, CA, Bellingham, WA, Denver, CO, Walnut Creek, CA, El Segundo, CA, San Francisco, CA, Everett, WA, Phoenix, AZ, Healdsburg, CA, Tri-Cities, WA, Santa Rosa, CA, Albuquerque, NM, Salinas, CA, Salt Lake City, UT, Spokane, WA, Orange County, CA, Eugene, OR, Tacoma, WA, Wenatchee, WA, Medford, OR, Yakima, WA, Stockton, CA, Silicon Valley, CA, Sacramento, CA, Portland, OR, Fresno, CA

Employee Status: Regular

Schedule: Full Time

Req ID: 26652