Job Summary:

Do you want to work for an organization whose products truly matter and that can make a real difference? The reality is that as the world’s population continues to grow, the agricultural industry needs to scale to meet these growing demands. At AGDATA, we’re focused on delivering a greater return for stakeholders throughout the agricultural supply chain. Our efforts are often the difference between financial losses and profitability for farmers, retailers, and distributors. In short, what we do matters! If you want to be a part of this, then this opportunity may be for you:

AGDATA is seeking a dynamic and experienced Digital Marketing Specialist to drive digital marketing initiatives and lead our lead generation efforts aimed at promoting our agricultural data management solutions. The ideal candidate will be responsible for developing and executing comprehensive digital marketing strategies to increase brand visibility, drive customer engagement, generate leads, and establish AGDATA as a thought leader within the agricultural sector.

Core Responsibilities:

1. Drive Digital Marketing Initiatives: Develop and implement digital marketing strategies specifically focused on lead generation within the agricultural industry, leveraging various channels such as website, blog, social media, email, and online advertising.

2. Create Compelling Content: Develop and distribute high-quality content, including white papers, case studies, blog posts, and thought leadership articles, to educate and engage our target audience and capture leads.

3. Thought Leadership: Establish AGDATA as a thought leader in agricultural data management by producing authoritative content, participating in industry forums, speaking at conferences, and engaging with industry influencers.

4. Comprehensive Campaign Management: Manage all aspects of lead generation digital marketing campaigns, including planning, budgeting, execution, and optimization, with a focus on maximizing ROI and driving qualified leads.

5. SEO Optimization: Utilize SEO techniques to improve organic search rankings and increase visibility of AGDATA's content and thought leadership initiatives within the agricultural community.

6. Social Media Management: Manage AGDATA's social media presence, including LinkedIn, Facebook, and other relevant platforms, with a specific focus on thought leadership tactics, including content creation, posting, and engagement, to position AGDATA as an industry leader and attract leads.

7. Utilize LinkedIn, ZoomInfoUSA, and Facebook: Leverage platforms such as LinkedIn, ZoomInfoUSA, and Facebook for targeted outreach and lead generation efforts, including identifying and connecting with key decision-makers and potential leads within the agricultural sector.

8. Collaboration and Alignment: Collaborate closely with sales and marketing teams to align lead generation efforts with overall business objectives and revenue targets, ensuring a seamless transition of leads from marketing to sales.

9. Performance Analysis and Optimization: Monitor and analyze campaign performance metrics, such as lead quality, conversion rates, and cost per lead, and provide actionable insights for continuous improvement and optimization.

10. Reporting and Recommendations: Provide regular reports and updates to management on the performance of lead generation campaigns and thought leadership initiatives, along with recommendations for optimization and future strategy development.

Qualifications:

- Bachelor's degree in Marketing, Communications, Agriculture, or related field.

- Minimum of 3 years of experience in digital marketing, with a strong focus on driving digital marketing initiatives and lead generation, preferably within the agriculture or technology sector.

- In-depth knowledge of lead generation strategies, digital marketing channels, tools, and platforms, including SEO, SEM, social media, email marketing, and online advertising.

- Proficiency in digital marketing analytics tools, such as Google Analytics, AdWords, and social media analytics platforms, with the ability to track and measure lead generation performance metrics.

- Strong communication and writing skills, with the ability to create compelling content, including white papers and thought leadership articles, targeted at agricultural audiences.

- Experience using LinkedIn, ZoomInfoUSA, Facebook, and other social media platforms for targeted outreach and lead generation efforts.

- Creative thinker with a passion for leveraging digital technologies to drive business results, generate high-quality leads, and establish thought leadership.

- Ability to work independently and collaboratively in a fast-paced, team-oriented environment.

- Certifications in digital marketing (e.g., Google Ads, HubSpot, Facebook Blueprint) and knowledge of agricultural practices and terminology are a plus.

Why join our team:

• Emphasizing work life balance: paid time off is available to you and we also have competitive holiday options available including the week between Christmas and New Year’s. The special perk here is that the entire organization is off at the same time.
• Supporting the communities we live and operate in: You are eligible for paid time off that you can use for volunteering purposes.
• Offering flexibility: we understand, life happens. You can work from home and partner with your manager to flex your hours.
• Supporting your health & well-being: you have the option to choose from four medical, two dental and two vision plans to ensure your elections are the best fit for you and your family including your domestic partner and their child(ren).
• Helping you save: you’ll have access to a Health Savings Account with employer contributions as well as Health and Dependent Care Flexible Spending Accounts.
• Planning for the future: you can plan for the near and long term with AGDATA’s 401(k) retirement savings plan with matching company contributions and our tuition reimbursement program.
• Ensuring all around well-being: you’ll also get to enjoy access to ancillary benefits, Employee Assistance Programs including virtual counseling sessions, Pet Insurance, Ergonomic Assessments, and other discount programs that will help you and your family stay on track physically, socially, emotionally, and financially.
• Experiencing a work culture that promotes from within: In 2023, 13% of our associates were promoted internally.
• Living an open-door environment: you’ll have unparalleled visibility and communication with senior leadership across the organization. Our CEO meets with all of our new hires during their first quarter!
• Supporting atmosphere encouraging positive feedback: Our Shout Out Program gives our associates the opportunity to give feedback at any time which will be shared and celebrated company-wide and may even be topped off with an award.
• Ensuring clear communication: Our monthly in-person and virtual town halls led by our Executive Team guarantees everyone stays up to date. We make sure to provide lunch so you can socialize and collaborate.
• Offering a best-in-class onboarding experience: AGDATA invests heavily in our associates' training and development. Our Training team is fully dedicated to ensuring your onboarding will be successful and also focuses on the continued development of your soft and hard skills.
• Being comfortable in the office: Need or want to come into our office space? Free snacks and different types of drinks will be available for you to choose from.