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The Digital Marketing Specialist will play a pivotal role in planning and executing comprehensive digital marketing campaigns across various channels. This position involves crafting and disseminating engaging written and visual content to support marketing initiatives, alongside managing SEO strategies to enhance site traffic and elevate organic search rankings. The role requires a combination of strategic thinking, creative problem-solving, and hands-on execution to align digital efforts with brand and business objectives.

Qualifications / Skills / Abilities:

• Bachelor's degree in marketing, business, or a related field preferred.
• Minimum of 5 years of experience as a Digital Marketing Specialist or in a similar role.
• Strong knowledge of SEO best practices, with proficiency in SEO tools
• Thorough understanding of marketing elements, including traditional and digital marketing (SEO/SEM) and market research methods.
• Solid project management skills, with the ability to manage multiple projects and meet deadlines.
• Proficient in computer skills, including MS Office, marketing software (Adobe Experience Manager), and applications (GA4, Google Search Console, Google Tag Manager, etc.).
• Knowledge of HTML, CSS, and web development tools is a plus.

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