Digital Marketing Specialist

at H-E-B, L.P.
Published February 27, 2024
Location Dallas, TX
Category Default  
Job Type Full-time  



Central Market is a specialty grocery that started in Austin, Texas in 1994, and has grown to multiple locations across the state. What makes Central Market one of the freshest markets in the country - Try a sumptuous selection of everything edible, for starters. We go straight to the source to bring you the finest food and drink the world has to offer. With hundreds of cheeses, thousands of wines, acres of produce, and aisles of experts, Central Market is a foodie's wonderland. Our commitment beyond the plate is another reason we're a cut above. We believe food is a way of uniting families and communities, of preserving cultures, and of starting new traditions. Each of our stores is a market in the truest sense and is a place to exchange goods, services, and ideas for those really into food.

Job Description

Calling all foodies! At Central Market, we're dedicated to bringing people joy through incredible food. A trip through Central Market is an adventure with delicious surprises around every corner.

Described by industry experts as a daring innovator and smart competitor, Central Market has led the way with creative new concepts, outstanding service, and a commitment to diversity in our workforce, workplace, and marketplace.

Our Marketing team includes Partners who use their creativity and passion for excellent communication to drive loyalty and sales by promoting products and services our Customers want and need.

As a Digital Messaging Specialist, you'll lead the strategic development and campaign execution for email, push messaging, and SMS with a constant focus on optimization to achieve higher click throughs, conversion, and revenue impact.

You'll lead the content development of our eFoodie email program, create lifecycle journeys to drive key business metrics, and further develop our push notification and SMS strategies.

Once you're eligible, you'll become an Owner in the company, so we're looking for commitment, hard work, and focus on quality and Customer service. 'Partner-owned' means our most important resources-People-drive the innovation, growth, and success that makes H-E-B The Greatest Retailing Company.

Do you have a:

  • HEART FOR PEOPLE... excellent relationship-building skills?
  • HEAD FOR BUSINESS... willing to take challenges and find creative solutions? Knowledge for email best practices and CAN-SPAM compliance?
  • PASSION FOR RESULTS... able to roll with the punches? think on your feet? learn quickly?

Do you have what it takes to be a Digital Messaging Specialist at Central Market?

We're looking for someone with:

  • An absolute food and customer obsession. Worldly food expert with curiosity to learn and try new things.
  • 3+ years of experience in CRM, email, SMS, push notifications, or direct marketing experience
  • Experience with Salesforce Marketing Cloud is a plus
  • Experience managing messaging and content across multiple digital marketing channels
  • Experience in A/B testing, including test design, list splits, deployment, and results
  • Experience working in retail, B2C, and/or ecommerce preferred
  • Bachelor's degree in English, journalism, or communications (preferred), or comparable experience (associate's degree and equivalent experience may be accepted in lieu of)
  • Working knowledge of brand copywriting, social platforms, SEO strategies

What is the work?

  • Drives the digital messaging strategy and execution of campaigns
  • Creates and manages the digital messaging calendar, including email, push notifications, and SMS
  • Drives / manages email process and project workflow for digital messaging calendars
  • Works with Partners and business units to proactively solicit details needed to create content that delivers on business goals; translates concepts and strategies into engaging copy that conveys brand tone and encourages customers to take desired actions
  • Collaborates with designers, marketing, and business units to maximize message impact through design and marketing concepts
  • Monitors daily, weekly, and monthly revenue performance; visualizes insights
  • Shares email program insights / recommendations with key internal partners for ongoing optimization
  • Works with cross-functional team to create / align on messaging and offer strategy; works with content and design teams to create messaging; routes for stakeholder approval
  • Recommends / implements new strategies, innovative ideas, and technologies to grow the messaging channels
  • Communicates messaging strategies / plans to technical team members for proper implementation
  • Develops email segmentation strategy, including identifying key customer segments, developing contact strategy, and A/B testing on content, coupons, promotions, and creative optimization
  • Stays current on food trends, marketing, and competitor initiatives; identifies opportunities for Central Market
  • Adheres to stringent deadlines to ensure smooth flow of content projects through the department and allow for special projects, pre-work, and rush assignments

Do you have what it takes to be a fit as a Central Market Digital Messaging Specialist?

  • Advanced knowledge of digital messaging techniques, email best practices, CAN-SPAM compliance, and iOS/Android push notification functions
  • Working knowledge of sales and advertising writing, and business / customer needs and insights
  • Advanced verbal / written business communication skills
  • Advanced collaboration and teamwork skills
  • Strong English grammar skills
  • Ability to manage multiple priorities and shift focus between tasks / projects; attention to detail
  • Ability to work complex issues with a strong sense of ownership, drive, and urgency
  • Function in a fast-paced, retail, office environment
  • Work extended hours; sit for extended periods

What are the perks?

  • A robust Benefits plan with coverage starting Day One
  • An 80/20 PPO medical plan with a $30 copay for in-network primary care
  • Dental plans, Vision plan, voluntary insurance plans, and flexible spending accounts (FSA) available
  • The Partner Care Team, for any time you have healthcare or coverage questions
  • Partner Guidance allows free counselor visits, up to 5 times per year for each issue
  • Telehealth offers 24/7 access to board-certified doctors over the phone
  • Funeral leave, Jury Duty, and Military pay (subject to applicable law)
  • Short-Term and Long-Term Disability coverage after 90 days
  • Maternal / Paternal Leave for new parents, adoptions included
  • Eligibility for 401(k) participation after 6 months
  • Eligibility for quarterly bonuses based on company performance
  • 10% off H-E-B brand products in-store and online after 90 days
  • Access to other savings (gyms, phone, hotels, and more) through online discount program after 90 days
  • Opportunity to become a "Partner-Owner" after 12 months of employment