Digital Marketing Specialist

at AEG
Published February 22, 2024
Location Irvine, CA
Category Default  
Job Type Full-time  


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Paciolan is the #1 primary ticketing company in college athletics, and the #2 largest primary ticketing provider in the US including performing arts, arenas, and professional sports. As a leader in ticketing, fundraising, marketing, analytics, and technology solutions, we power more than 500 live entertainment organizations, selling over 120 million tickets a year. This is a marketing position that specializes in digital advertising and analytics, executing and evaluating client performance marketing programs and reviewing digital properties to identify successes and recommend improvements. This position will work with the Manager of Digital Marketing & Analytics, other members of the digital media team, and sales. Duties:

  • Plan, develop, and implement successful search engine marketing, digital display, social and video strategies for a dedicated list of clients to drive optimal campaign results
  • Analyze, monitor, and recommend digital campaigns tailored for each client
    • Optimize campaigns based on best practices, budget and performance
    • Deliver weekly client summary including campaign analysis, trends, and recommended strategy
  • Ensure implementation of best practice guidelines and follow company processes
  • Actively collaborate with Paciolan's digital marketing specialists/strategist/ managers to align digital advertising campaigns with other ongoing initiatives
  • Participate in the development and implementation of annual marketing goals, objectives, policies and priorities
  • Conduct research projects related to performance analytics (KPIs)
  • Create client educational case studies and whitepapers


  • Bachelor's Degree in Marketing/Business or other related field preferred
  • Must be a team player that is also comfortable working independently
  • Google Adwords, Facebook Business Manager, and Google Analytics experience and certification preferred
  • Experience managing paid online advertising campaigns in an agency setting is a plus
  • Strong organizational and computer skills required
  • Basic knowledge of Microsoft Office
  • Detail oriented with excellent follow up skills
  • Strong written, verbal and interpersonal skills
  • Willingness to work the hours necessary to meet department goals including evenings, weekends and some holidays

The approximate base pay range for this position is $50,000 to $66,600. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Actual compensation may vary based on factors including but not limited to job-related knowledge, skills, and experience as well as geographic location.

LEARFIELD is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Our suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; and campus-wide business and sponsorship development. Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make LEARFIELD an exciting place to work.

Our Mission Powering the connection of fans to the brands and experiences they love. Our Core Values Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

LEARFIELD offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. LEARFIELD is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity. #35601183