***** This is a temporary position to cover a maternity leave *****

The Senior Digital Marketing Specialist, a key player in the paid digital media team, proactively provides recommendations and execution across paid media channels to deliver business growth. This role is responsible for the day to day planning and execution of search marketing including paid search and organic search efforts for Paid Display campaigns / Programmatic, Google Display network (GDN) and multiple direct to consumer brand websites.

RESPONSIBILITIES

Planning and execution of search marketing: Paid Display campaigns / Programmatic, Google Display network (GDN)

Collaborate with marketing agencies and vendors to develop marketing plans, budgets, and revenue forecasts to meet business performance goals

Day to day communication and oversight to deliver flawless execution of paid search while meeting business objectives for traffic, sales, customer growth, and profitability

Day to day interaction to develop and communicate marketing plan calendars to follow for campaign execution

Partner with agency and internal stakeholders to identify and prioritize key SEO initiatives to improve traffic, revenue, and conversion in organic search

SKILLS, KNOWLEDGE, AND ABILITIES

• Analytical and detail-oriented
• Strong communication skills, written and oral
• Ability to multitask and simultaneously execute multiple campaigns across several brands
• Strong skills with Google Office tools, Microsoft Office, or similar

Strong knowledge of SEO fundamentals

Strong knowledge of pay per click media including keyword research, account structure

Familiarity with other digital paid media channels, including display, re-marketing, social

MINIMUM REQUIREMENTS

Bachelor's Degree in Business, Marketing & Advertising or related field of study