Digital Marketing Specialist

at AM General LLC
Published February 16, 2024
Location Auburn Hills, MI
Category Default  
Job Type Full-time  



Please read the following job description thoroughly to ensure you are the right fit for this role before applying.

AM General develops and builds specialized ground vehicle systems that get the US Armed Services and our allies to and from their mission safely. Our innovative spirit delivers advanced, rugged, resilient, and dependable mobility solutions. We are one team dedicated to producing the best products for our customers. We have a collective understanding that at AM General our purpose is to serve those who serve to protect us.

We R.I.D.E. with Sgt. Smith!

We are Responsive We have Integrity We are Dynamic We exhibit Excellence


  • Create and execute the overall digital marketing strategy and build and execute digital marketing plan
  • Think strategically to translate large concepts into consumable sound bites for social channels
  • Develop visual assets
    • Possess knowledge of graphical tools in Adobe Suite and use them to develop assets for social media and website content
    • Experience developing short form/social video a plus
  • Copywriting and content creation for websites and social media accounts
  • Manage, improve, and provide analysis of online content, considering SEO and Google Analytics
  • Measure ROI and KPIs
  • Prepare and manage digital marketing budget
  • Engage in media monitoring and social listening, communicating results to leadership, such as reports, dashboards, or presentations
  • Monitor competition and provide suggestions for improvement and advise the team on issues, trends and emerging digital marketing platforms and services
  • Stay up to date with latest technology and best practices


  • 3-5 years of relevant experience as a Digital Marketing Specialist or similar role
  • Bachelor's degree in marketing, advertising, or equivalent experience
  • Demonstrated skills in digital strategy development
  • Proficient in WordPress, LinkedIn, Facebook, Instagram, Twitter, and Google Analytics
  • Ability to strategically communicate with differing audiences
  • High level of communication skills - written and oral
  • Ability to maintain workflow of several projects simultaneously under the pressure of multiple deadlines
  • Must be able to work independently and take initiative in problem solving and decision-making
  • Defense or military experience is highly desired for this position
  • Should possess the ability to translate large, often complex, concepts into consumable and effective sound bites on our digital platforms


  • Sight: must be able to regularly read computer screen, reports, and various documents with detail and clarity to accomplish work tasks in a safe and efficient manner, including regular use of adequate close vision, distance vision, color vision, peripheral vision, and ability to adjust focus
  • Hearing: must be able to regularly hear well enough to communicate
  • Hand-Eye Coordination: must be able to regularly coordinate one's eyes with one's fingers, wrists, or arms to move, carry, or manipulate objects or to perform other job-related tasks
  • Manual Dexterity: must be able to regularly make quick, accurate, skillful, and coordinated movement with hands and arms to grasp, place, move, or use objects such as phone, computer, and other office equipment, tools, or controls
  • Agility: must be able to regularly bend, stretch, twist, or reach out with the body, arms, or legs to perform job tasks, including the ability to move throughout all areas of the facility, Company's property surrounding facility, or additional work areas
  • Climbing / Kneeling: must be able to occasionally climb, kneel, bend over, stoop, kneel, crouch, or crawl, with balance
  • Lifting: must be able to occasionally lift up to 25 pounds with or without assistance
  • Physical Strength: must be able to occasionally lift, push, pull, or carry objects using hands, arms, back, abdominal muscles, shoulders, legs, or a combination of these muscle groups
  • Stamina: must be able to occasionally exert oneself physically over long periods of time, including performing repetitive or strenuous tasks as well as standing and sitting for long periods


  • Physical Location: This position operates between an office and manufacturing plant environment and is often assigned to a specific shift or hours. The Employee must be able to perform job functions in an environment with varying difficult work conditions such as extreme cold, heat, inclement weather, at heights, and/or while exposed to constant/intermittent loud noises
  • Teamwork: This position will work with others to ensure efficiency in the workplace
  • Listening Skills: This position will need to understand how to use machinery properly and safely to prevent accidents and ensure all tasks are completed accurately
  • Ability to follow instructions: Managers assign tasks and responsibilities, which vary; this position should be able to follow instructions competently
  • Methodical approach: Production lines follow a set process, so this position needs a methodical approach to ensure all tasks are completed in the correct order for a smooth-running production line
  • Concentration: This position may perform the same or similar tasks repeatedly, so a strong level of concentration when carrying out these tasks is important for quality control purposes. This role is often fast paced, so being able to maintain focus at all times is important


Up to 15% travel may be required

Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)PDN-9b3ba563-0358-41b6-80cf-71d290bea688