Job Description

Job Description

General Summary:

We're hiring a Digital Marketing Specialist/Social Ads Specialist! Your role: create and manage ads across various social platforms, execute ad campaigns, conduct market research, and optimize based on performance metrics. You'll also manage social profiles, create engaging content, and guide clients through the onboarding process. Bonus points if you're Meta/Facebook certified! Must be based in the US. Full & part-time positions available. At TAG, we play to your strengths - join us!

Principal Responsibilities and Duties:

• Create and manage ads for Social Channels like Facebook Business Manager, LinkedIn, and TikTok.

  • Develop, execute, and mange social media advertising campaigns
  • Interact with clients and account managers regarding offers, budgets, and performance
  • Conduct market research to identify target audiences and understand their behaviors and habits.
  • Measure and analyze campaign performance, A/B testing, and ROI, ROAS
  • Optimize campaigns based on performance metrics and trends.
  • Create compelling ad visuals and copy.
  • Stay up-to-date with the latest social media best practices and technologies.
  • Meta/Facebook Certifications are a plus

• Create and manage profiles for social media channels - Facebook/IG, TikTok, YouTube, LinkedIn, and more.

  • Create engaging social content that matches the voice and brand of the client

  • Work with Account Managers and clients to establish and maintain a community events calendar for clients to identify key events for participation and promote events online in conjunction with social media

• Create create engaging, conversion-focused marketing materials.

• Guiding client onboarding by securing necessary resources and profiles to initiate services, ensuring an optimized, unified marketing strategy from the get-go.

• Ability to update client websites (WordPress) utilizing different themes and page builders utilizing SEO and UI/UX best practices

• Demonstrate ability and desire to learn local SEO best practices, and implement onsite and offsite SEO

• Collaborate with cross-functional team members

• Participate in scheduled department meetings and other strategy sessions as needed

• Acquire and share new industry best practices in fitness, healthcare, and other industries with team members

• Maintain Contact Relationship Manager (CRM) for client interaction

• Complete tickets, team assignments (queue), and all deliverables assigned to individual and team(s) you are a part of

Digital Marketing Specialists at TAG are given the opportunity to specialize in particular areas that best suit each person’s set of skills and desired responsibilities, but must be capable of performing all necessary duties.

Required Skills:

• Must be adept at constantly seeking information on industry changes

• Must be a skilled researcher

• Ability to clearly and effectively articulate thoughts and points

• High levels of integrity, autonomy, and self-motivation

• Must be able to quickly and effectively adapt to the ever changing landscape of the organization and industry

• Excellent analytical, organizational, project management, and time management skills

• Ability to effectively communicate regularly with clients and foster growth of the client relationship

• Ability to think creatively and strategically while utilizing out of the box methods to increase client ROI’s

• Ability to identify and resolve problems quickly and efficiently

• Demonstrate the ability and willingness to help others achieve their best

• Ability to meet deliverables consistently and without the creation of bottlenecks

• Ability to work within multiple cloud based software systems such as CRM, ticketing, messaging, Google Suite

• Must have excellent interpersonal skills including strong verbal, listening, and written communication

• 4+ Years Experience in Digital Marketing

TAG DIGITAL MARKETING is an Equal Opportunity Employer

Company Description

TAG a full service digital marketing agency, specializing in Internet Marketing since 1999. Our core services include Search Engine Marketing, Local Search, Content Development, Analytics, Website Design/Development, Conversion Optimization, Social Media, Paid Search and Re-Targeting. Our marketing and digital experts create and maintain customized internet marketing strategies allowing our clients to drive the most efficient ROI possible.

TAG works with companies of all sizes from Fortune 500 firms and national franchises to small business owners.

Company Description

TAG a full service digital marketing agency, specializing in Internet Marketing since 1999. Our core services include Search Engine Marketing, Local Search, Content Development, Analytics, Website Design/Development, Conversion Optimization, Social Media, Paid Search and Re-Targeting. Our marketing and digital experts create and maintain customized internet marketing strategies allowing our clients to drive the most efficient ROI possible.\r\n \r\nTAG works with companies of all sizes from Fortune 500 firms and national franchises to small business owners.