Digital Marketing Specialist

at Harvard University
Published February 13, 2024
Location Cambridge, MA
Category Default  
Job Type Full-time  


Basic Qualifications

Basic Qualifications are the minimum threshold a candidate must meet in order to be considered for this role.

  • High school diploma
  • A minimum of two years' professional experience on a digital or content marketing team
  • Direct experience with WordPress CMS

Additional Qualifications and Skills

The following Additional Qualifications are strongly preferred. If you meet some, but not all, you are still encouraged to apply; we value employees with a willingness to learn.

  • Bachelor's degree
  • Familiarity with social platforms and respective audiences
  • Experience with HTML/CSS, MailChimp, and HubSpot platforms
  • Familiarity with Adobe Creative Suite
  • Copywriting and proofreading/editing experience
  • Self-motivated with critical attention to detail and deadlines
  • Working knowledge of financial marketing
  • Working knowledge of inbound marketing, email marketing, online advertising and analytics

Additional Information

Please provide a cover letter with your application.

Please note: Harvard University requires a pre-employment reference and background screening, which includes OFAC (Office of Foreign Assets Control).

  • Harvard University is unable to provide work authorization and/or visa sponsorship.
  • This position has a 90-day orientation and review period.

Harvard University Employees Credit Union:

Position Description

The Digital Marketing Specialist is an integral part of the Marketing team and will provide assistance on a variety of duties in support of strategic goals and brand expression. This position has exposure to all areas of the business, including community outreach, operations, and product optimization as well as relationships with partners, outside agencies, and vendors.

  • Integrate online efforts with marketing communications and outreach activities to deliver optimal business support, including email campaigns, landing pages, webinars, social posts, etc.
  • Write, develop, and strategize online content production and scheduling, including regular financial blog posts.
  • Implement a content strategy that fosters audience development and drives conversions.
  • Lead the execution and optimization of paid digital advertising.
  • Lead the creation, monitoring, and optimization of the website chat bot.
  • Analyze and report on key metrics to provide actionable insights into customer behavior across digital channels.
  • Grow the Credit Union's online community and monitor social channels for customer feedback, delivering high-quality service standards while advocating for the HUECU brand.
  • Coordinate vendor relationships to ensure efficient and effective use of external resources.
  • Assist in website management for all HUECU online properties.
  • Provide event support as needed.
  • Perform various administrative and other duties to support the Marketing department.

EEO Statement

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.

Working Conditions

Interviews for this position may be conducted via telephone & Zoom video conferencing, based on the department's current presence on campus.

Harvard University Employees Credit Union (HUECU) is an on-campus community, and all positions are based in Boston and Cambridge.

The majority of jobs at HUECU are hybrid remote/office. During the initial 90-day training period, new employees may be expected to work in the office more frequently, up to full-time. When appropriate, remote work must be performed in a state in which Harvard is registered (CA, CT, GA, IL, MA, MD, ME, NH, NJ, NY, RI, VA, VT, and WA). Additional details and expectations will be discussed during the interview process.

The health of our workforce is a priority for Harvard University. With that in mind, we strongly encourage all employees to be up-to-date on CDC-recommended vaccines.

Job Summary

The Digital Marketing Specialist is responsible for the creation, optimization, maintenance, and measurement of HUECU web content, digital advertising, and social media. The position will report to the Brand Communications Manager, working with them to maintain alignment with advertising goals, content strategy and outreach efforts. This position will also work closely with the Digital Experience team to enhance the user experience, generate qualified leads, and deepen customer engagement across all digital channels.

Commitment to Equity, Diversity, Inclusion, and Belonging

Harvard University views equity, diversity, inclusion, and belonging as the pathway to achieving inclusive excellence and fostering a campus culture where everyone can thrive. We strive to create a community that draws upon the widest possible pool of talent to unify excellence and diversity while fully embracing individuals from varied backgrounds, cultures, races, identities, life experiences, perspectives, beliefs, and values.


We invite you to visit Harvard's Total Rewards website ( to learn more about our outstanding benefits package, which may include:

  • Paid Time Off: 3-4 weeks of accrued vacation time per year (3 weeks for support staff and 4 weeks for administrative/professional staff), 12 accrued sick days per year, 12.5 holidays plus a Winter Recess in December/January, 3 personal days per year (prorated based on date of hire), and up to 12 weeks of paid leave for new parents who are primary care givers.
  • Health and Welfare: Comprehensive medical, dental, and vision benefits, disability and life insurance programs, along with voluntary benefits. Most coverage begins as of your start date.
  • Work/Life and Wellness: Child and elder/adult care resources including on campus childcare centers, Employee Assistance Program, and wellness programs related to stress management, nutrition, meditation, and more.
  • Retirement: University-funded retirement plan with contributions from 5% to 15% of eligible compensation, based on age and earnings with full vesting after 3 years of service.
  • Tuition Assistance Program: Competitive program including $40 per class at the Harvard Extension School and reduced tuition through other participating Harvard graduate schools.
  • Tuition Reimbursement: Program that provides 75% to 90% reimbursement up to $5,250 per calendar year for eligible courses taken at other accredited institutions.
  • Professional Development: Programs and classes at little or no cost, including through the Harvard Center for Workplace Development and LinkedIn Learning.
  • Commuting and Transportation: Various commuter options handled through the Parking Office, including discounted parking, half-priced public transportation passes and pre-tax transit passes, biking benefits, and more.
  • Harvard Facilities Access, Discounts and Perks: Access to Harvard athletic and fitness facilities, libraries, campus events, credit union, and more, as well as discounts to various types of services (legal, financial, etc.) and cultural and leisure activities throughout metro-Boston.

Work Format Details

This is a hybrid position that is based in Massachusetts. Additional details will be discussed during the interview process. All remote work must be performed within one of the Harvard Registered Payroll States, which currently includes Massachusetts, Connecticut, Maine, New Hampshire, Rhode Island, Vermont, Georgia, Illinois, Maryland, New Jersey, New York, Virginia, Washington, and California (CA for exempt positions only). Certain visa types and funding sources may limit work location. Individuals must meet work location sponsorship requirements prior to employment.

About Us

The Harvard University Employees Credit Union (HUECU) is one of the fastest growing Credit Unions in the country and a leader in our industry. As a not-for-profit cooperative, we put our members' best interests first in all that we do. We are passionate about service and fanatical about solving problems. Integrity and transparency are the foundation of HUECU's philosophy. Our mission is to enhance our members' lives by developing and offering trustworthy products that are easy to understand, easy to use and best suited to meet their financial needs.

HUECU has a dynamic small-business atmosphere where every member of the team has a significant impact on our success. Our headquarters and flagship branch are located in the heart of Harvard Square, surrounded by shops, restaurants, and the vibrant University community. We are looking for talented, member-centric individuals to join our growing team. If you have energy, enthusiasm, and thrive in a fast-paced environment, please apply.