Digital Marketing Specialist

QUALIFICATIONS

If you’re a critical thinker, love data and analytics, strategic thinking and fostering client marketing success, you’re in the right place. The Digital Marketing Specialist’s passion is being immersed in “doing the work”, optimizing, analyzing and winning for our clients.

You understand SEO best practices, your understanding of search and social advertising platforms is on-point, and you are willing to learn advanced tactics you may not have experience in. You measure everything twice, and then optimize some more.

You pioneer strategy, do research, review analytics, and guide design intention and messaging. You are proud of the work you do and enjoy interacting with clients and all aspects of our team. With support from our marketing team, you own the marketing results and outcomes for all our clients.

We’re looking for someone that’s generous, authentic, trustworthy and personable. You should have a good sense of humor, and remain approachable and humble. You strive to remove ambiguity, create value, and show results.

Activities can include creating marketing strategy recommendations for new clients, analyzing data and maintaining strategic reporting, creating social media messaging for organic social media strategies, doing research and recommending paid media strategies, creating ad briefs & working with the creative team to produce the assets, curate content with our content manager, manage several marketing platforms, and maintain client dashboard continuity.

RESPONSIBILITIES

SEARCH

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Execute SEO strategies which optimize organic search rankings

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Identify, monitor, and implement recommendations for campaign and search KPI’s

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Work with all team functions - social media, creative, copywriting, web design and development - to implement SEO recommendations such as:

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Keyword research, site audits, navigation & conversion analysis & specifications throughout web site pages

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UI, UX, and site design recommendations

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Manage internal and external link profiles for link building strategies

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Manage client digital location listings platform

STRATEGIC SERVICES

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Defines buyer personas & audience segmentation - identify target audiences and develop strategies that deliver relevant content to drive conversions

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Leads reputation management services including monitoring reviews & profiles

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Identifies blog topics, optimize website content and writes advertising copy

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Manages and assists with organic social media management of internal and external company social network profiles

ADVERTISING

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Assists with the creation and management of paid search, social and digital programmatic campaigns

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Perform daily management of these campaigns which includes, but is not limited to: campaign launches, budget & bid management, analytics tracking and optimizations

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Provides recommendations on paid creative formats and dimensions dependent on campaign strategy and objectives

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Excels in internal and external cross-team communication to report campaign insights and also troubleshoot campaign support issues

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Ability to communicate directly with clients

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Stays current with the latest paid advertising practices for both B2C and B2B businesses

REPORTING

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Builds and maintains KPI reports, campaign scorecard development and management, reporting templates and reporting dashboards for clients & internal teams

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Collects, analyzes and interprets data to provide insights as to what the numbers mean for the customer’s current paid campaigns as well as long-term strategies

SPECIFICATIONS

REQUIRED

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2 year college degree or equivalent experience

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2 years of experience managing digital marketing campaigns

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Search engine marketing and SEO experience

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Strong understanding of technical, onsite, local and offsite SEO strategies

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Basic understanding of HTML

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Track record of success with documented results

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Evidence of career progression with growth and commitment

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Frequent experience with Microsoft Office and Google G-Suite product families

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Ability to prioritize effectively in a fast paced environment

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Strong organization skills

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Understanding of Google Tag manager implementation

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Experience with website tracking pixel placement

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Experience with conversion tracking via UTM URL building

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Great written and interpersonal communication skills

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Experience building ads with Facebook Business Manager & Google Ads Platform

PREFERRED

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1+ year experience working in an agency environment

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Understanding of key performance metrics for search engine marketing

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Experience managing paid advertising campaigns on the Bing and/or Linkedin Ads platform

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PPC management & analytics experience

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Google Data Studio, Dashboard experience, and/or experience with Agency Analytics

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Specific experience with Yext listings platform

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Regularly follow industry news sites like SEJ, Search Engine Land, Moz, etc

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Holds certifications for Google Adwords and Google Analytics

DESIRED

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2+ years experience working in an agency environment

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Experience in Asana or Teamwork task management softwares

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Outside interests - hobbies, active roles in organizations, community involvement

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Experience managing direct reports

WHAT SETS SOCIAL FIRM APART?

Social Firm has been in business since 2010, but we strive to keep a start-up vibe focusing on high energy and growth. We foster an environment with a growth mindset. We are strong believers in professional development. The right candidate can expect to learn something new every day.

Unlike agencies that focus on a specific industry, marketing channel, or digital tactic, Social Firm specializes in driving growth. We immerse ourselves in understanding each business and its objectives, forging strong relationships with our clients through data-driven marketing that yields tangible results.

Our approach, backed by our values of courage, relationships, integrity, service, and proactivity, allows us to effectively partner with growth-oriented brands in diverse sectors such as retail, finance, real estate, construction & engineering, medical and professional services.

Our management style is not simply aimed at you helping us grow, but us helping you be successful. With this positive synergy, growth will always come naturally.

A FEW THINGS YOU CAN EXPECT:

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We move fast; we test everything; we learn as a team; and, we continuously improve

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We are nimble and always ready for anything

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Open communication environment based on high-integrity values

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Passionate teammates who know how to have fun while winning

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Opportunity for growth

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Focused on the employee and their personal and professional development

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Social Firm is philanthropic and active in the community

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The culture is well-regarded and results driven

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Opportunity to work on fun campaigns

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On-site parking, quick access to downtown, Bexley & Short North / Arena District

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401K and Healthcare benefits available for full time employees