Digital Marketing Specialist

at UHY Advisors
Published February 5, 2024
Location New York, NY
Category Default  
Job Type Full-time  


Position Summary THE FOCUS IS YOU: As a Digital Marketing Specialist, you will be responsible for planning, executing, and optimizing digital marketing campaigns to drive brand awareness, engagement, and conversions. Your expertise across various digital channels will play a crucial role in enhancing the organization's online presence and meeting strategic marketing goals. WHAT YOU WILL DO Regular duties include (but are not limited to): Develop and execute comprehensive digital marketing strategies aligned with business objectives. Plan, create, and manage digital campaigns across various channels, including social media, search engines, display advertising, and content marketing. Manage and curate social media content calendars, including creating and scheduling posts, monitoring engagement, and responding to comments. Develop and execute paid social media advertising campaigns to increase reach and engagement. Create effective landing pages to optimize conversions. Conduct keyword research and analysis to optimize website content for search engines. Implement on-page and off-page SEO strategies to improve organic search visibility and rankings. Plan and execute search and display campaigns and paid/boosted social media posts. Optimize campaigns for maximum ROI, including keyword selection, ad copywriting, and bid management. In collaboration with our content team, develop compelling and relevant posts for digital channels, including articles, infographics, videos, and interactive content. Coordinate content distribution across social media and other online platforms. Track, analyze, and report on the performance of digital marketing campaigns using tools such as Google Analytics and social media analytics. Leverage tools such as Semrush and SpyFu to gain competitive intelligence. WHAT WE ARE LOOKING FOR Bachelor's degree in marketing, communications, or a related field. Minimum 5 years' experience in digital marketing, preferably within a professional services firm. Strong written and verbal communication skills. Proficiency in digital marketing tools and platforms, including social media management, email marketing, and content management systems. Basic understanding of SEO principles and best practices. Experience with Salesforce/Account Engagement preferred. Design skills and experience with design software (e.g., Canva or Adobe Creative Suite) is a plus. Travel Requirements Limited travel may be requested for attending events, conferences, or internal meetings. Legal / Compliance Must complete acknowledgement of Independence Guidelines and Ethical Standards document WHO WE ARE READY TO DELIVER We take pride in our ability to combine local knowledge with national, regional, and international skills to provide you and your organization with the best resources possible. We harness the power of our network to empower you to achieve your goals, and to ensure we meet or exceed your expectations and objectives. UHY professionals get to know your business inside and out, and work with a solid understanding of what you need to succeed. Our dedication to delivering top-quality client service guides our every move. A LEGACY OF COMMITMENT, GROWTH AND SERVICE We know what we're doing. We have deep roots in spotting and nurturing growth opportunities that goes back decades. Today, we are a global provider of exceptional service and part of one of the largest accounting, tax and consulting networks in the world. We're dedicated to serving clients ranging from the dynamic middle-market to Fortune 500 companies. We believe that having a strong entrepreneurial mindset is key to growth, and we bring that mindset to every client experience. AN ALTERNATIVE PRACTICE STRUCTURE TO BETTER SERVE YOU A licensed CPA firm, UHY LLP offers audit and other attest services to public and private companies. UHY Advisors provides tax and consulting services, to a variety of business sectors. Reach out to us today to learn how we can help you. WHAT WE OFFER Great Culture | Team-like culture of a small office with the benefits of a large firm Competitive Compensation | Based on the role, credentials, and experience Comprehensive Benefits | We offer group health insurance, dental, vision, 401K, PTO For job postings in our New York City location, we are required by law to include a good faith salary range for every job, promotion, and transfer opportunity in accordance with the New York City Human Rights Law. This range considers many factors, including but not limited to a candidate's knowledge, job specific skills, experience, licensure, and certifications. A reasonable estimate of the current range for this position is $85,000 to $100,000. Tasks Skills