Digital Marketing Specialist

at Greene Tweed
Published February 1, 2024
Location Lansdale, PA
Category Default  
Job Type Full-time  


At Greene, Tweed, you'll find the cutting-edge technology, world-class polymer expertise and endless advancement opportunities you'd expect from a multi-national industry leader. You'll find them all in an environment that embraces diversity in people and opinions, moves decision making to the point of impact, and celebrates your success.

If you enjoy continuous learning and are excited about working with and creating technological solutions, explore career opportunities with Greene, Tweed.

Specific Roles/Responsibilities:

Demand Generation – Plays a key role in driving demand for Greene Tweed products and solutions through digital channels. Helps drive Greene Tweed’s growth and builds a strong pipeline of qualified leads for the GT Global Sales team. Works with the Marketing Communications Manager to define strategy and choose the appropriate marketing channels for each initiative. Is responsible for the execution of plans to generate new leads via SEM/SEO, email, content marketing, targeted social advertising, and cooperative marketing with partners. Develops lead nurturing strategies to increase lead-to-opportunity conversion rates, revive cold leads, and grow share-of-wallet with current customers.

Digital Marketing Campaign Development – Partners with Marketing Communications Manager to identify and coordinate digital marketing campaign strategies. Collaborates with business teams to understand the target audience and to recommend the most appropriate digital channels to use for each campaign. Assists in the development of a digital strategy that enables the customer to contact Greene Tweed via various digital channels (website, email, social media, PPC) and filter to the correct business contact to meet their needs.

Performance Reporting – Develops reports for business and industry stakeholders to help them understand the impact of digital marketing, identify areas for improvement, and make recommendations for future marketing campaigns. Focuses on campaign ROI and revenue goals to demonstrate the success and/or gaps in marketing strategy. Uses A/B testing to drive continuous performance improvements in email, social media, paid advertising, and website content strategy. Works with the Marketing Communications Manager on monthly performance reports.

Required Minimum Qualifications:

Education: Bachelors Degree

Skills and Experience 3+ years professional experience using digital business and/or collaboration methodologies; Experience with major marketing automation platforms, including HubSpot, Pardot, Eloqua, and Marketo, is required. Brings best practices to the table.

Business Acumen – ability to navigate and interact with all levels of management, influencing Sales, GMs to try new digital tools and methods.

Essential Job Functions

Physical Requirements:

Standing Occasionally (16-45%)

Sitting Frequently (46-100%)

Lifting Up to 15lbs without assistance

Carrying Up to 15lbs without assistance

Walking Occasionally (16-45%)

Hearing Ability to detect noises with or without corrective device(s)

Vision Clarity of vision, with or without corrective lenses

Mental Requirements:

Problem Solving Frequently (46-100%)

Making Decisions Ability to make decisions that have a significant impact Supervise Rarely (0-15%)

Interpret Data Frequently (46-100%)

Organize Frequently (46-100%)

Read/Write Frequently (46-100%)

Communication Frequently (46-100%)

Work Environment

High Temperatures Rarely (0-15%)

Low Temperatures Rarely (0-15%)

Noises Moderate (business office with computers, printers and light office

Fumes Exposure Rarely (0-15%)

Note: This Job Description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by the Supervisor. All requirements are subject to change and updates.

The referenced salary range is based on the Company's good faith belief at the time of posting and any applicable collective bargaining agreements. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level.

We also provide eligible employees with a competitive benefits package that includes health insurance, flexible spending accounts, health savings account, 401k savings plan, life and disability insurance, tuition assistance and more, to meet the diverse needs of all employees and their family members.

Equal Opportunity Employer:

Greene, Tweed is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, physical or mental disability, veteran status, or any other federally protected class.

Drug Free Workplace:

Greene, Tweed is a Drug Free Workplace. Employment is contingent upon successful completion of a pre-employment drug screening and background investigation subject to federal, state, and local laws.

NOTE: Greene, Tweed is not seeking assistance or accepting unsolicited resumes from search firms for employment opportunities, unless they have a written agreement for the position they are contacting us about. Regardless of past practice, all resumes submitted by search firms to any employee at GT without a valid written search agreement in place for that position will be deemed the sole property of Greene, Tweed, and no fee will be paid in the event the candidate is hired by Greene, Tweed as a result of the referral or through other means.

Where Inspiration Drives Innovation

At Greene Tweed we believe that our true capability as a technology-focused company comes from our employees. Every customer challenge is solved by a team, and members are engaged across departments. From engineering and manufacturing, to sales and marketing, we work together using cutting-edge technology to assess problems, recommend solutions, and bring them into reality.

The tools of social business bring voices from around the world together in collaboration. And advanced capabilities such as FEA and state-of-the-art laboratories allow for comprehensive testing, analysis, and predictive modeling. Our manufacturing facilities expand the limits of possibility in fabrication. And embedded Lean Six Sigma upholds the highest levels of quality and efficiency during production.

This process of development is fundamental to Greene Tweed’s ability to solve critical challenges. And it means going beyond the right tools, and seeking out the right people.