Digital Marketing Specialist

at Lap of Love
Published January 16, 2024
Location Lutz, FL
Category Default  
Job Type Full-time  


Schedule: Full-time (40 hours per week)

Classification: Exempt

Location: Remote, work from home

Lap of Love is a national practice dedicated exclusively to in-home, end-of-life care for pets. We believe all pets and their families deserve the most compassionate and supportive end-of-life experience. Our experienced veterinarians help pets and their families with quality-of-life assessments, pain and anxiety management, end-of-life consultations, and peaceful euthanasia in the comfort of their pet’s favorite place – home.

Position Description

Lap of Love Veterinary Hospice, headquartered in Lutz, FL., seeks a creative, innovative, and team-oriented Digital Marketing Specialist to join our dynamic and mission-based company. In this role, you will be responsible for developing, publishing, and analyzing the performance of digital content and graphics for various platforms such as social, email, and web. You will work collaboratively with co-workers on other marketing efforts as we work to help more pet families. This is a remote role with some travel to events and our Tampa Headquarters.


Essential Functions:

  • Use your experience with multiple paid and organic digital marketing strategies to drive brand awareness, engagement, and lead generation

  • Collaborate with cross-functional teams to develop compelling, high-impact campaigns, and programs across multiple channels

  • Design and publish dynamic content and creative on social media, digital/email communications, and landing pages to drive more traffic to our website

  • Solve problems, evaluate the competition, stay current on digital trends, and suggest multiple design solutions

  • Evaluate and refine cross-channel digital marketing efforts using social media KPI’s, Google analytics, and email metrics

  • Ability to make a profound difference in pets, pet owners, and the veterinary community

  • Create TikToks, reels, and other quick video content to increase engagement

  • Be a key contributor on the marketing team - we love new ideas!

Skills and Requirements:

A successful Digital Marketing Specialist will possess these attributes:

  • Detail oriented and well organized. You see the big picture and understand how the details relate to the overall mission of the organization. Your attention to detail is supported by your organizational and design skills. You appreciate order and know how to achieve it efficiently.

  • Exceptional Computer and Technical Skills. You are comfortable and have experience working in a wide variety of web-based and productivity applications including: Microsoft Office 365 (SharePoint, Word, Excel, PowerPoint), Adobe products (InDesign, Photoshop, Illustratot), G-Suite (Gmail, Google Calendar, Google Drive, and Google Docs), Canva, GoTo, and have the ability to quickly learn web-based and proprietary software. You also possess basic troubleshooting knowledge of standard office equipment including printers, phone systems, routers, etc.

  • Great communicator. You have excellent written and oral communication skills and are known for your poise, tact, professional demeanor, and diplomacy. You confidently engage with staff at all levels and across multiple parts of our organization. You are willing to listen and learn from others.

  • Confident and pleasant. You know what you need from others, are comfortable asking for help, clear about what others can expect from you, and able to keep things running on time. You understand that everyone is a “customer” and should have a best in class service experience when contacting you, the leadership team, or anyone across the organization.

  • Self-starter with excellent follow-up skills. You know what needs to be done and you take initiative to do so without hesitation. You are flexible, motivated, and reliable, and are able to work independently to meet company goals.

Experience and Education:

  • Bachelor's degree in marketing (digital, brand, social), graphic design, or related field

  • At least 3 years of experience in digital marketing graphic design, social media marketing, and email marketing

  • Experience with creating content that drives engagement on social including Reels, TikToks, and Facebook/Instagram

  • Proficient in using Adobe Creative Suite (InDesign, Photoshop, Illustrator, Premiere Pro and After Effects), Microsoft Offices 365 (Word, Excel, PowerPoint, and SharePoint), and G Suite (Google Drive, Gmail, Google Calendars, and Google Sheets)

  • Strong digital and content creation skills utilizing tools like Canva

  • Superior organizational skills and attention to detail with the ability to self-manage multiple projects at a time

  • Experience using Hubspot or another marketing automation/social media platform is preferred

  • Self-driven, collaborative, and motivated to do profound work

  • Excellent communication, listening, and critical thinking skills

Physical & Other Requirements:

  • Prolonged periods of sitting at a desk and working on a computer.

  • Must be able to lift 15 pounds at times.

  • Possesses manual dexterity, fine motor skills, and the ability to operate a computer, read a computer screen and type on a keyboard for prolonged periods of time of up to 8 hours per day.

  • Access to reliable and secure internet.


  • Health Care Plan (Medical, Dental & Vision)

  • Retirement Plan (Traditional 401k with 3% match & Roth 401k)

  • Life Insurance (Basic, Voluntary & AD&D)

  • Paid Time Off

  • Bereavement Leave

  • Family Leave (Maternity, Paternity)

  • Short Term & Long-Term Disability

  • Training & Development

  • Wellness Resources (Mental, Financial & Physical)

  • Pet Insurance

  • Work From Home