Digital Marketing Specialist

at Mishimoto
Published January 14, 2024
Location New Castle, DE
Category Default  
Job Type Full-time  


About MishimotoMishimoto is the flagship brand of Resource Intl., an industry-leading engineering firm specializing in performance automotive products. We make the best cooling systems for our favorite performance cars. We move fast, we are driven to win, and we know it is important to be cool, whether it's under the hood of a car or at an awesome place to work. Our state-of-the-art corporate campus is located in New Castle, Delaware, then Garnet Valley, PA in 2024 with three subsidiary locations worldwide.

Benefits and Perks
Our employees love our workplace because:

  • It's a gearhead's dream - Design and develop performance automotive products for the car scene.
  • We make way for play - Attend wine and cheese gatherings and hit up our favorite events, from drift to autocross to classic car shows.
  • We take a breather - Enjoy an in-house gym, massage chair, and healthy-snack vending machine.
  • Our workplace is beautiful - Work in an office designed to stimulate creative thinking.
  • The employee discounts rock - Get exclusive access to Mishimoto products and discounts from our partners.
  • The bennies - Medical, dental, vision, paid time off, 401(k) w/ 4% match, disability pay, and life insurance.
  • We score - The bonus program is tied to overall company performance goals.
  • Dog Days! Bring your dog to work every day!

Digital Marketing Specialist

Mishimoto Automotive is the world leader in aftermarket performance cooling products. We know it's important to be cool, whether it's under the hood of a car or at an awesome workplace. Our Marketing Team is searching for a fast-driven Digital Marketing Specialist to help keep a strong digital footprint by strategizing and implementing digital advertising campaigns across all D2C and B2B channels including email, SMS, social media, and search platforms.

What You'll Do:

Working with other automotive enthusiasts, the Digital Marketing Specialist will play a key role in developing and executing digital strategies while analyzing the performance of each campaign and channel to optimize ad spend and grow our customer acquisition efforts and sales. This role will report directly to the Marketing Manager and will coordinate with internal teams as well as third party firms to achieve goals.

Digital Advertising

  • Manage the delivery of all our global emails and SMS marketing efforts, including strategic list building, while creating and maintaining automated workflows
  • Manage all paid social media advertising campaigns to create traction and develop ROI for new and existing products, contest, events, brand awareness, and other corporate needs
  • Implement, monitor, and strategically analyze Google display and video campaigns globally
  • Perform daily account management and monitoring KPIs of all advertising accounts and platforms
  • Create and maintain audience segments, strategize, and implement A/B testing based on purchase history, geographic location, and other customer attributes and behaviors to drive sales
  • Critically analyze and leverage performance data to measure and optimize ROI, scale customer acquisition opportunities, and make suggestions for improvement
  • Work with external agencies to ensure brand consistency and accuracy in campaigns across all Mishimoto digital platforms
  • Create weekly and monthly reporting for all major metrics, goal tracking, and other initiatives to present to stakeholders showcasing progress

Marketing Support

  • Be an all-around good guy or gal and giving the marketing team additional support as needed

Your Creds:

  • Bachelor's degree in Marketing, Advertising, Communications or related discipline
  • 3+ years of professional experience in digital advertising, including Google/Bing, social media, and marketplaces
  • 3+ years of professional experience in email and SMS marketing
  • Automotive enthusiasm and/or automotive industry experience
  • Expert in Google analytics
  • Well versed in E-commerce advertising
  • Well-polished written and verbal communication skills
  • Demonstrated problem-solving and analytical skills
  • Excellent communication, interpersonal, and listening skills
  • Ability to work outside of normal business hours as needed
  • Computer literate with a basic understanding of web technologies (FTP, browsers).
  • Microsoft Office. You can organize and navigate data in Excel like a champ, and you communicate seamlessly in Outlook.

Extra Credit:

  • Experience managing digital product feeds
  • Experience using data visualization platforms such as Google Data Studio
  • Master's Degree

Who are you?

  • An automotive enthusiast with mad multitasking skills. You are comfortable switching gears and being hands on.
  • Stellar written and verbal communications. Your friends might get annoyed when you constantly correct their grammar, but this pet peeve will be one of your greatest assets.
  • You are organized and give attention to details. You enjoy dotting your i's and crossing your t's. You are meticulous but know when good is good enough.
  • You're a planner. Your day is meticulously organized from start to finish.
  • You are known for your interpersonal skills and diplomacy.
  • You believe feedback is a gift. You welcome constructive criticism continually wanting to improve. You own and learn from your mistakes.
  • You have loads of good judgment, common sense, passion, responsibility, and confidence.
  • You have strong problem-solving ability. You can think of a way to handle anything.
  • You play well with others. You are solution oriented and know that it takes good communication and collaboration across an organization to be successful. We're Team Mishi.
  • You rise to the challenge of producing quality work with constraints imposed by the tyranny of time.

Mishimoto is made up of people with many different backgrounds and lifestyles, and we like it that way. We invite applications from people of all stripes. We don't discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, pregnancy status, veteran status, or any other differences that people imagine to discriminate against one another. Also, if you have a disability, please let us know if there's anything we can do to make the interview process better for you; we're happy to accommodate.


$60,000 - $70,000 USD