Digital Marketing Specialist

at The Samuels Group Inc
Published January 11, 2024
Location Wausau, WI
Category Default  
Job Type Full-time  


At The Samuels Group, we recognize our employees are our most valuable resource. We are builders of structures and builders of long-lasting relationships. Our accomplishments must always be measured by a strong team of employees, their safety, and an unrivaled level of client satisfaction. We encourage and foster a work environment that embraces communication, respect, and recognition. Within this environment, The Samuels Group employees flourish, taking projects to the next level. In addition to offering a history of quality, The Samuels Group provides a passionate, energetic, and dynamic supportive culture where employees can continue to grow.

Position Summary: As a Digital Marketing Specialist, you will assist with development and implementation of broad strategies to enhance the Samuels Group digital user experience, online brand visibility, client engagement, and business growth. This includes website design and management, digital marketing campaigns, paid media, social media, writing content, performance measurement, and more. This role also assists with event planning. The Digital Marketing Specialist is responsible for working both independently and as part of a team.

Principal Duties/Responsibilities:

The following duties are normal for this position and are not to be construed as exclusive or all-inclusive. Other duties may be required or assigned.

  • Collaborate with both internal and external teams to develop and execute digital content plans for ads, emails, websites, community outreach plans, and events. Coordinate with appropriate team members to ensure active promotions and campaigns are represented on digital marketing platforms. Present design ideas and recommendations; create project briefs and provide insight and guidance as needed.
  • Manage content calendar for website, email campaigns, and social media platforms.
  • Update website including project portfolio pages and blog articles.
  • Assist with email campaigns.
  • Create social media posts and campaigns.
  • Draft, implement, maintain, and revise quality content across a variety of digital mediums.
  • Develop/define standards for measuring content success on all channels.
  • Monitor and analyze website traffic, campaigns, and social media platforms.
  • Assist with marketing communications ensuring message continuity and alignment with brand aesthetics.
  • Stay current with the digital best practices, strategies, and industry standards.
  • Support Business Development Managers with lead qualification through HubSpot.
  • Support marketing operations initiatives in CRM
  • Assist with planning and participating in events, tradeshows, and client celebrations to include sponsorships, advertising, registration, staff scheduling, travel arrangements, booth needs, promotional items, door prizes, signage, packing/unpacking, follow-ups/thank-you, etc. Promote events via social media and email campaigns as needed. May require travel to key events to gather photo and/or video content.
  • Perform other duties as assigned.

Required Knowledge/Skills/Abilities:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The attributes listed below are representative of the knowledge, skill, and/or ability appropriate for the level of work performed.

  • Extensive knowledge of marketing principles and strategies.
  • Proven ability to plan and implement marketing campaigns.
  • Excellent organizational skills and attention to detail.
  • Strong prioritization skills
  • Ability to manage multiple projects simultaneously while adhering to budgets and timelines.
  • Ability to adopt the style, tone, and voice of our business' various types of content.
  • Ability to produce a wide variety of content for the web across several disciplines and media.
  • Proactive team-player who excels at building trusting relationships and communicates in a professional, courteous, diplomatic manner with all levels of the Samuels Group team, clients, and vendors.
  • Results-driven achiever with ability to attain goals, complete tasks, and generate solutions to issues that may arise.
  • Must be able to ask questions, listen to, receive and give verbal and written instructions and directions in a professional manner.
  • Basic understanding of industry practices, processes, and standards is helpful.
  • Substantial experience with social media platforms (Facebook, LinkedIn, Pinterest, Instagram, Twitter, etc.)
  • Excellent knowledge of Microsoft Office Suite, Google Analytics, and Adobe Creative Cloud
  • Demonstrated experience with HubSpot, SEO, PPC, and Deltek Vision a plus.
  • Graphic design, photography, and videography experience is a plus.


  • Creative mind
  • Great storyteller
  • Innovative thinker
  • Passionate
  • Inspiring
  • Collaborative

Education and Experience:

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field required.
  • 3-5 years of experience developing and implementing digital marketing strategies.
  • 3-5 years of social media and email marketing experience.
  • Experience working with third-party agencies.


Health insurance, Dental insurance, Vision insurance, Health Savings Account with employer contribution, Employer sponsored life insurance, supplemental benefit options, Robust paid time off program, 401(k) with employer matching, Tuition reimbursement, Professional development assistance, Life insurance, Employee referral bonus program, Employee assistance program, Employee-driven wellness program and culture club, Flexibility, Work environment that encourages employee well-being and family/work balance.

Visit our Facebook and Website to learn more about us!

The Samuels Group is an Equal Opportunity and Veteran Friendly Employer.