Digital Marketing Specialist

at Micromeritics Instrument Corporation
Published January 7, 2024
Location Norcross, GA
Category Default  
Job Type Full-time  


Working at MICROMERITICS means you are improving our world in many ways. Our high-performing products offer solutions that characterize particles, powders, and porous materials focusing on physical properties, chemical activity, and flow properties. Our industry-leading technology portfolio includes instruments that characterize surface area, porosity, solid density, particle interactions, and powder flow. In fact, every 3 seconds around the world there is a scientist conducting a BET Surface Area measurement using our TriStar. The demand for our technology has been further fueled by advances in green technology, electric vehicle, carbon capture, and hydrogen.


Do you want to shape the digital marketing strategy and execution of a fast-growing technology company? Micromeritics is the world's leading manufacturer of particle characterization technologies. Our products are vital tools for fast growing markets like net-zero, lithium-ion batteries, EV, hydrogen, catalysts, and additive manufacturing. We are in search of a motivated, pro-active, energetic, and organized individual to join our team. The Digital Marketing Specialist will support the global Marketing organization by driving quality traffic to our digital channels and increasing engagement leading to conversion. Successful execution of these strategies will drive awareness, new sales opportunities, and the growth of this global market-leader.


  • Implement SEO/SEM best practices, collaborating with subject-matter experts and web development to optimize content for search engine ranking
  • Use a data-driven approach to build and optimize multi-channel digital advertising campaigns including search-engine ads, LinkedIn, sponsored content, banners, and other channels you will identify and prioritize
  • Provide data, insights, and recommendations based on monitoring and regular reporting of key engagement and quality indicators for our primary channels including the website, YouTube and LinkedIn
  • Guide highly effective digital campaign execution including analytics.
  • Build new marketing automation programs.
  • Identify and implement the digital tools and methods that effectively increase visibility and engagement
  • Segment and leverage marketing CRM databases for efficient and effective campaign targeting.
  • Manage and publish high-value content through social media, search engines, display advertising, and third-party digital channels to generate awareness and demand of product offerings.


  • Enthusiastic about teamwork and contributing to the growth and success of Micromeritics.
  • Bachelor's degree in marketing, web, or related discipline and 5+ years of related digital marketing experience.
  • Good working experience with marketing automation systems, such as Pardot and Mailchimp.
  • Working knowledge of HTML and basics web creation tools
  • Working Web/CRM lead capture experience (SalesForce CRM)
  • Expertise in SEM including SEO and PPC

EEO / Male / Female / Veteran / Disability

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