Digital Marketing Specialist

at Vertiv Group Corp.
Published January 3, 2024
Location Westerville, OH
Category Default  
Job Type Full-time  


Job Description

As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing our digital marketing campaigns across various channels. You will work closely with the marketing team to create engaging and effective strategies to drive brand awareness, lead generation, and customer acquisition. The ideal candidate is a data-driven marketer with a proven track record of successful digital campaigns.

Key Responsibilities:

  1. Strategy Development: Collaborate with the marketing team to create comprehensive digital marketing strategies that align with business goals and objectives.
  2. Campaign Management: Plan, execute, and optimize digital marketing campaigns across channels such as social media, email, search engine optimization (SEO), and pay-per-click (PPC).
  3. Content Creation: Develop compelling and relevant content for digital platforms, including social media posts, blog articles, email campaigns, and website content.
  4. SEO and SEM: Conduct keyword research, optimize website content, and manage PPC campaigns to improve search engine rankings and drive targeted traffic.
  5. Analytics and Reporting: Monitor and analyze the performance of digital campaigns using analytics tools. Provide regular reports on key metrics and insights to improve future campaigns.
  6. Social Media Management: Manage and grow our social media presence by creating and curating engaging content, interacting with followers, and staying abreast of industry trends.
  7. Email Marketing: Design and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis.
  8. Collaboration: Work closely with cross-functional teams, including graphic designers, content creators, and developers, to ensure cohesive and effective digital marketing strategies.


  1. Bachelor's degree in Marketing, Communications, or a related field.
  2. Proven experience in digital marketing with a focus on strategy development and campaign management.
  3. Familiarity with various digital marketing channels, including SEO, SEM, social media, and email marketing.
  4. Strong analytical skills and proficiency in using analytics tools to track and measure campaign performance.
  5. Excellent written and verbal communication skills.
  6. Creative mindset with the ability to think outside the box and generate innovative ideas.
  7. Up-to-date knowledge of industry trends and best practices.
  8. Certifications in digital marketing (e.g., Google Ads, Google Analytics, HubSpot) are a plus.

The successful candidate will embrace Vertiv's Core Principals & Behaviors to help execute our Strategic Priorities.

OUR CORE PRINCIPALS: Safety. Integrity. Respect. Teamwork. Diversity & Inclusion.


  • Customer Focus
  • Operational Excellence
  • High-Performance Culture
  • Innovation
  • Financial Strength


  • Own It
  • Act With Urgency
  • Foster a Customer-First Mindset
  • Think Big and Execute
  • Lead by Example
  • Drive Continuous Improvement
  • Learn and Seek Out Development

At Vertiv, we offer the stability of a global leader in a growing industry and the opportunity of a startup. We design, manufacture and service the mission-critical infrastructure technologies for vital applications in data centers, communication networks and commercial and industrial environments. With $4.4 billion in sales, a strong customer base and global reach in nearly 70 countries, our move to establish a standalone business enables us to deliver greater value to our customers and create new opportunities for our people.

Vertiv is an Equal Opportunity/Affirmative Action employer. We promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability. If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by sending an email to [Click Here to Email Your Resumé]

Work Authorization

No calls or agencies please. Vertiv will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.