Digital Marketing Specialist

Location: Phoenix, AZ (hybrid work from home)

Full-Time

Passionate about technology and people?

The Digital Marketing Specialist is responsible for coordinating with other marketing and sales professionals to implement innovative campaigns for branding, education and solution/service offering launches. They will develop, implement, and track marketing programs through social media, email, and digital campaigns. They will have a strong foundation in marketing automation and will ensure continual enhancement of digital marketing efforts. The ideal candidate is creative, technical, organized, results driven, has strong attention to detail and has a passion for digital applications.

Responsibilities you’ll have as a Digital Marketing Specialist:

• Create and maintain a social media strategy that ensures consistent interaction through daily posts and paid engagements in multiple social media platforms
• Build day-to-day Marketo program campaigns for various programs such as webinars, hosted events, process flows, landing pages, nurture flows and email campaigns
• Create, proofread and update digital marketing content including new solution offerings, marketing collateral, campaigns, social posts, news articles, blogs, videos and website pages
• Work with management to define KPIs, create reporting, analyze digital marketing and campaign metrics and create recommendations to improve campaigns continuously
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
• Support essential marketing operation initiatives in Marketo and Dynamics such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
• Maintain marketing automation integrations and assist in the integration of additional platforms into the marketing automation software
• Work with external agencies and vendors to execute marketing programs

Knowledge, skills, and abilities you need to be successful:

• 3+ years of social media organic and paid posts, analytics, A/B testing and reporting of success metrics required
• Preferred 3+ years marketing automation experience in Marketo or similar application
• Experience defining a social media strategy and producing social media content
• Experience in automation tools such as Marketo, Stripo, Dynamics, HootSuite and other social media platforms
• Strong copywriting skills for digital and marketing collateral

Personal qualities best for this role:

• Highly organized and self-motivated with a sense of urgency
• Has superior communication skills, both written and verbal
• Capable of handling multiple tasks with competing priorities under minimal supervision
• Able to think critically and exercise independent judgment and discretion
• Excellent attention to detail

Why work at MicroAge?

At MicroAge our team members are our smartest investment. In addition to our award-winning company culture and associate engagement and recognition initiatives, our benefits package is an important way of showing them that. We work across a multitude of industries within the SMB sector and beyond and consider ourselves a high-octane team of A-players. MicroAge offers a competitive compensation plan and a culture that’s landed us on the Phoenix Business Journal’s Best Places to Work nine times.

MicroAge benefits—to name a few!

• Comprehensive health, dental, vision, and 401K plans
• Company paid basic life insurance, long term disability, and parental leave
• Quarterly company contribution towards Health Savings Account (HSA)
• Flexible hybrid work schedule
• Frequent performance recognition awards
• Paid Holidays
• Employee Referral Bonus
• Military Differential Pay for Active Military Associates