Digital Marketing Specialist

at ElevaIT Solutions
Published January 2, 2024
Location Charlotte, NC
Category Default  
Job Type Full-time  

Description

Job Summary:

As a Digital Marketing Specialist at Elevait Solutions, you will be at the forefront of our digital marketing efforts, managing a diverse range of responsibilities including social media management, branding, SEO, and graphic design. This role requires a creative and analytical mindset, capable of driving brand awareness and engagement through innovative digital strategies.

Key Responsibilities:

  • Develop and implement digital marketing strategies that align with the company’s goals and brand identity.
  • Manage and optimize the company’s social media profiles across various platforms to increase engagement and follower base.
  • Oversee the creation and delivery of compelling content for social media, website, and email marketing campaigns.
  • Lead SEO initiatives to improve search engine rankings and drive organic traffic.
  • Collaborate with graphic designers to create visually appealing graphics and layouts for digital campaigns.
  • Monitor and analyze the performance of digital marketing campaigns using metrics and KPIs, and adjust strategies as needed.
  • Stay up-to-date with the latest digital marketing trends and technologies.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Proven experience in digital marketing, including social media management, SEO, and content creation.
  • Excellent understanding of digital marketing concepts and best practices.
  • Experience with analytics tools (e.g., Google Analytics, SEMrush).
  • Excellent communication and teamwork skills.
  • Ability to think creatively and analytically.
  • Experience with Hubspot is preferred.