Digital Marketing Specialist
Published | January 2, 2024 |
Location | Charlotte, NC |
Category | Default |
Job Type | Full-time |
Description
Job Summary:
As a Digital Marketing Specialist at Elevait Solutions, you will be at the forefront of our digital marketing efforts, managing a diverse range of responsibilities including social media management, branding, SEO, and graphic design. This role requires a creative and analytical mindset, capable of driving brand awareness and engagement through innovative digital strategies.
Key Responsibilities:
- Develop and implement digital marketing strategies that align with the company’s goals and brand identity.
- Manage and optimize the company’s social media profiles across various platforms to increase engagement and follower base.
- Oversee the creation and delivery of compelling content for social media, website, and email marketing campaigns.
- Lead SEO initiatives to improve search engine rankings and drive organic traffic.
- Collaborate with graphic designers to create visually appealing graphics and layouts for digital campaigns.
- Monitor and analyze the performance of digital marketing campaigns using metrics and KPIs, and adjust strategies as needed.
- Stay up-to-date with the latest digital marketing trends and technologies.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing, including social media management, SEO, and content creation.
- Excellent understanding of digital marketing concepts and best practices.
- Experience with analytics tools (e.g., Google Analytics, SEMrush).
- Excellent communication and teamwork skills.
- Ability to think creatively and analytically.
- Experience with Hubspot is preferred.