JOB SUMMARY

We love animals and our incredible staff caring for them and each other. This ideal candidate is a self-starter with strong attention to detail and loves working with people and pets. This person will constantly devise ways to improve our digital organizational performance. A successful Digital Marketing Specialist will excel in reporting, analytics, outbound consumer/recruiting digital initiatives and constantly push the boundaries of digital marketing and help us reach new heights in the veterinary industry.

RESPONSIBILITIES & DUTIES

• Responsible for managing, implementing, and overseeing marketing automation, demand generation, paid and organic search, inbound marketing, experimentation, personalization, tag management, and data analytics.
• Develop and execute comprehensive digital marketing strategies to increase online visibility, drive website traffic, and generate leads for our veterinary services and recruiting initiatives.
• Presenting and communicating directly with client teams, including stakeholders with varying levels of digital marketing knowledge.
• Provide ongoing digital best practices advice and recommendations for marketing and clinic needs.
• Plan and execute paid advertising campaigns on platforms such as Google Ads and Facebook, Instagram and TikTok, monitoring and optimizing campaigns for maximum ROI.
• Assist in day-to-day management and updates of websites for the company and all our associated companies across the network.
• Assist in managing outbound SEM marketing activities, including but not limited to: researching branded, non-branded, and competitive keywords to enhance campaign performance and delivering weekly and monthly performance reports, focusing on keyword, CTR, and conversion metrics.
• Manage full-funnel consumer and recruiting email marketing plan creation and execution.
• Work cross-functionally to support activities for internal Recruiting, Marketing and clinic support, including outbound digital options, analytics, testing, and more.
• Identify opportunities to streamline prospecting, marketing, and nurturing consumer and recruiting campaigns to drive quality leads and build a prospect pipeline.
• Oversee the creation and updating of all training materials and provide training to new and existing users as necessary on existing and new features or policies.
• Define, document, and implement digital policies and procedures.
• Document workflows, reports, dashboards, and other KPIs and metrics to meet business unit needs.
• Must be a positive person who will embrace our “just wag” culture.

REQUIREMENTS & QUALIFICATIONS

• BS/BA degree in marketing, data science or a related field
• 1-3 years of experience in digital marketing
• Detail-focused with strong organizational skills, the ability to prioritize multiple tasks and issues, and self-direct work.
• Outstanding customer service skills with an ability to train and support users with a wide range of technical abilities.
• Prefer experience with implementing dashboards, reporting, and metrics
• A passion for pets and people