Digital Marketing Specialist

at Tampa Bay Home Team
Published December 30, 2023
Location Zephyrhills, FL
Category Default  
Job Type Full-time  



Join a dynamic real estate team in Tampa! At Tampa Bay Home Team, we pride ourselves on offering exceptional Real Estate services in Tampa, FL. We are looking for an In-House Digital Advertising Specialist with real estate acumen to help drive our online presence, and help our clients sell and find their dream homes!


•Craft and execute digital advertising strategies for our real estate, Mortgage and Title Companies
•Develop and Implement digital marketing plans for our real estate offerings, encompassing SEM, SEO, social media promotions, display ads, and other innovative channels
•Design high-conversion ad campaigns - from eye-catching visuals to persuasive copy and optimized landing pages
•Dive into market and competitor research to unearth advertising opportunities specific to the Tampa real estate landscape
•Work closely with our team to transform our objectives into impactful campaigns, ensuring alignment with our brand and resonance with our clientele
•Monitor and evaluate campaign outcomes, extracting insights and refining strategies for improved ROI
•Stay plugged into industry shifts, emerging platforms, and the latest in real estate digital marketing
•Partner with our creative wing to produce real estate-centric visuals, videos, and assets that enhance campaign results
•Implement A/B tests and iterative improvements to optimize for outcomes
•Oversee advertising budgets, ensuring smart, effective resource deployment
•Produce and present regular reports detailing key campaign metrics, performance indicators, and insights to both team members and stakeholders


•A degree in Marketing, Advertising, or related disciplines is preferred but not mandatory
•Demonstrable digital advertising experience, with a strong emphasis on real estate
•Mastery over key advertising platforms including Google Ads, Facebook Ads Manager, and LinkedIn Ads, among others
•Sharp analytical skills, matched with a flair for drawing actionable conclusions from intricate data
•Outstanding communication skills; ability to elucidate advertising strategies and outcomes to diverse audiences
•Inventive approach, paired with a knack for tailoring advertising solutions to real estate targets
•A grasp of the Tampa real estate scene, its audience nuances, and effective marketing tactics
•Proven ability to juggle manifold campaigns, without compromising on detail precision