Digital Marketing Specialist

at Wilson Electronics
Published December 30, 2023
Location Salt Lake City, UT
Category Default  
Job Type Full-time  


At Wilson Electronics our mission is to connect everyone, everywhere. As the industry leader in cellular repeater solutions, we're bringing 5G cellular technology to businesses and consumers in their homes, workplaces, and beyond.

But we don't just develop innovative products - we're also dedicated to developing great people. That's why we've been recognized as a "Best Companies to Work For" six times by Utah Business Magazine. Our strong work culture drives high employee satisfaction, and we're looking for individuals who are passionate about making a positive impact.

What we're looking for in a Digital Marketing Specialist:

The Digital Marketing Specialist is a dynamic role within the Wilson Electronics Enterprise marketing team. This specialist will focus on driving and implementing the omnichannel customer journey that we are building for the WilsonPro brand, ensuring that our presence is not just visible but also influential. This role reports to the Sr. Manager of Digital Marketing.

WilsonPro ( is our enterprise brand that provides the infrastructure for advanced connectivity in large commercial buildings, campuses, and public venues. Our solutions are used by innovative high-tech organizations, prestigious institutions of education, progressive hospitals, etc. We provide scalable, future-ready solutions that enable an organization to enhance onsite experiences, increase public safety, and adapt to accelerated change and possibility.

We prefer candidates with previous digital marketing experience, but are willing to consider new graduates.

Key Responsibilities:

  • Paid Search: Support and enable paid search campaigns, following up on all action items and working with the creative team for timely access to all necessary creative assets.

  • SEO Optimization: Work with internal and external team members to hit monthly targets for page optimizations and to bring together both agency recommendations and internally driven SEO to improve organic search visibility and drive traffic to our website.

  • Website Refresh: Collaborate with the creative team and development team on a comprehensive refresh and rebranding of our WilsonPro enterprise website ( .

  • Product Description Pages: Regularly review and update product pages to maintain near-100% accuracy and effectiveness in showcasing our products.

  • Social Media Engagement: Coordinate paid and organic social media strategies to engage with our audience, build brand awareness, and drive traffic to our website.

  • Demand Generation: Support automated demand generation and nurture efforts through digital channels, contributing to lead generation and customer acquisition.

  • Analytics and Reporting: Analyze digital marketing data to compile reports on campaign performance and provide insights on both a recurring and ad hoc basis.

Why you should join our team:

This position is based in our Cottonwood Heights, UT corporate office. You will enjoy a hybrid schedule of 3 days in office and 2 days from home per week.

This position has a competitive salary between $65,000 and $80,000 a year depending on experience, plus a profit-sharing bonus every 6 months. You will enjoy a total rewards benefits and compensation package including a generous 3 weeks of paid time off available on day one, 2 weeks of paid holidays, matching 401k, health insurance, tuition reimbursement, paid parental leave, employer-paid disability and life insurance, and telemedicine.

Our ideal candidate will:

  • Be located in the greater Salt Lake City metro area or willing to relocate. 100% remote work is not available for this position.

  • Previous experience in digital marketing preferred, but we are willing to consider new graduates without previous experience.

  • A bachelor's degree in Marketing, Communications, or a related field is preferred but not essential.

  • Demonstrate strong organizational skills, with a keen eye for detail.

  • Be proactive, collaborative, and creative with excellent problem-solving skills.

  • Have exceptional written and verbal communication skills.

  • Exhibit a curiosity to learn about high-tech solutions and products.

Ready to join our team?

If you feel this position is a fit, please fill out our quick 3-minute, mobile-friendly application. We look forward to meeting you!

A background check and drug screen is required upon accepting an offer of employment.