Digital Marketing Specialist

About eLuma

It's our mission to help all students achieve their potential. We're obsessed with this mission and our values, and we love what we do together. Everyone at eLuma feels a passion for this work because we have life and work experiences that collectively inspire us to bring a big impact!

At eLuma, we provide an end-to-end student service solution for schools to address intervention needs for mental health and special education. With eLuma, school staff have access to multiple therapy, consultation, and evaluation services that optimize the management of student care at each level of the multi-tiered system of support (MTSS).

The Opportunity

The world of K-12 faces tremendous shortages amid high burnout among support staff, and the mental health crisis is significantly compromising student performance, making educating increasingly difficult.

• 45% of schools reported vacancies in special education roles, and 78% reported difficulty hiring special education staff. (OSERS)
• More than 80% of U.S. public schools report that the pandemic has negatively impacted student behavior and socio-emotional development. (NCES)
• 42% of students felt persistently sad or hopeless. (CDC)

We can do something about these challenges, and that's our opportunity to help! While eLuma's solutions have already changed the lives of thousands of students, we're far from finished. Together, with the experience and passion you bring to this role, we can change the lives of millions more.

The Digital Marketing Specialist is part of a growing marketing team responsible for lead generation for sales and clinician recruitment.

Your role will focus on crafting compelling content and managing digital platforms to engage our audience and drive the eLuma message home.

Your duties will include planning, implementing, and monitoring our website and digital marketing campaigns across all digital networks, leading the eLuma brand, and ensuring consistency across all marketing channels. The ideal candidate brings B2B lead generation and content marketing, email marketing, and social media experience, along with exemplary communication and writing skills.

Occasional travel will be required.

Primary Responsibilities:

1. Work with Provider Recruitment and Sales to deliver on commercial objectives for lead generation.
2. Develop and design diverse content assets for our website, email campaigns, social media, and sales collateral.
3. Maintain and update website content to ensure freshness and relevance.
4. Optimize website content using SEO best practices to grow organic traffic.
5. Oversee the management of PPC advertising campaigns within the approved budget.
6. Manage our CRM platform, building and refining email drip campaigns to nurture leads.
7. Oversee the editorial calendar, coordinating with in-house and freelance writers to produce quality blog content.
8. Analyze marketing campaign performance, creating reports to inform strategy and decision-making.
9. Identify trends and insights and optimize the performance of digital channels based on the insights.
10. Ensure that the brand message is consistent across all marketing channels.

About You:

• You have 2-5 years in lead generation and/or digital marketing for B2B organizations.
• An understanding of the education sector, with direct experience in education marketing or teaching, is seen as a significant advantage.
• Copywriting and content creation is a passion. You love to tell a brand's story across various media channels.
• You have the ability to be agile and switch directions quickly and efficiently.
• You're a data-oriented marketer with strong analytical skills.
• You take a creative approach to problem-solving.
• You're proactive at work, taking the initiative to improve systems and processes.
• You are comfortable working remotely and able to deliver on tasks as directed.
• You are a self-starter who thrives in an entrepreneurial, fast-paced environment.

Requirements:

• Bachelor's degree (Marketing or Digital Marketing) or equivalent experience.
• Must be technologically savvy and demonstrate skill/experience working with CRMs (Hubspot preferred).
• Experience with lead generation activities, data acquisition, and related processes.

• Experience with website management (WordPress preferred).
• Proficiency with email, SEO, digital, and social marketing processes and technologies.
• Team player whose personality aligns with the company's mission and values.
• Ability to travel for team meetings, conferences, events, etc.

Benefits:

• Standard and HDHP Health insurance, Vision insurance, Dental insurance
• HSA w/ employer contribution (only for those on HDHP plan)
• Company-paid Life/AD&D Insurance, and Long-Term Disability
• Short-Term Disability, Voluntary Life/AD&D Insurance, Voluntary Dependent Life/AD&D
• Safe Harbor 401(k) w/ Employer match
• Paid Holidays, Paid Time Off, Birthday PTO, Wellness PTO
• Incentives and potential bonuses
• Remote/Hybrid work options available
• Flexible Schedule

Please visit our website, www.eluma.com to learn more about us and apply today.

eLuma provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. eLuma is an E-Verify participating employer. Applicant and/or employee E-Verify Rights and Responsibilities can be found at: www.e-verify.gov/employees/employee-rights-and-responsibilities